Brand Manager - TENA Retail DACH (d/f/m)

About the Role

In this exciting position, you will develop and implement marketing plans for our leading incontinence brand TENA in the Retail channel. You will drive the brand in line with global strategy and regional priorities to achieve ambitious targets. The role is based in Mannheim and reports to the Marketing Manager TENA Retail Central.

What You Will Do

• Marketing Strategy: Develop and implement marketing plans including pricing, promotion, and media/digital strategies aligned with global and regional requirements.

• Product Portfolio: Propose and manage optimal product assortment for countries in scope.

• Project Leadership: Participate in and/or lead multifunctional projects to deliver business objectives.

• Launch Management: Manage product launch processes (including post-launch) according to agreed plans and budgets.

• Promotional Activities: Develop and implement promotions and supporting materials in collaboration with stakeholders.

• Communication: Create local communication activities based on global toolkits.

• Agency Collaboration: Cooperate with external agencies (Digital, Design, Media, PR) and continuously evaluate performance.

Who You Are

• University degree in Marketing, Business Administration, or similar.

• Minimum 3–4 years of experience in FMCG Marketing or Shopper Marketing.

• Strong business acumen, including P&L and business case understanding.

• Proven experience across the Marketing Mix: Innovation & Launch Management, Communication & Media Planning, 360 Activation & Promotion, Analysis, and Strategy Development.

• Experience in an international matrix organization is an advantage.

• Holistic thinker with passion, courage, and a can-do attitude, able to lead multiple projects simultaneously.

• Fluent in German and English.

What We Can Offer You

• Compensation & Benefits
  Compensation according to BETV paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways

• Work-Life-Balance
  Hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime working time account

• Learning & Development
  Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

• Health & Well-being
  Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

• Team & Collaboration
  People culture, communities & networks, co-working spaces, leadership guidelines, canteen

• Mobility
  Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

#Essity-DE #LI-Hybrid #LI-JR

Application End Date:

Job Requisition ID:

Essity257673

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!