Associate Director Marketing Advisory (all genders)
Associate Director Marketing Advisory (all genders)
Associate Director Marketing Advisory (all genders)
Associate Director Marketing Advisory (all genders)
Accenture Dienstleistungen GmbH
Beratung, Consulting
München
- Art der Anstellung: Vollzeit
- 84.000 € – 111.000 € (von XING geschätzt)
- Vor Ort
- Zu den Ersten gehören
Associate Director Marketing Advisory (all genders)
Über diesen Job
Jobbeschreibung
As a member of our ASG Marketing Advisory extended Leadership team, you will be responsible for shaping and delivering transformative marketing operating models and strategy for some of the world’s leading brands. The Song Marketing Advisory practice is our strategic function in Marketing and you will partner with CMO's to modernize their marketing approach through vision, organizational design, and technology to set the conditions for world-class marketing. You will shape and sell GenAI-powered, performance-driven marketing reinvention strategies that drive growth and relevance. You will work with multidisciplinary teams across strategy, creative, data, and technology to modernize marketing functions, enhance customer experience, and unlock business growth.
Strategy & Vision
- Redesign client operating models through strategic org design, workflow transformation, and GenAI orchestration, backed by industry expertise and proven impact.
- Partner with CMOs to co-create transformation roadmaps that integrate MarTech, GenAI, and performance optimization, translating evolving trends into strategic initiatives that drive competitive advantage and long-term relevance.
- Lead advisory conversations that result in multi-year, multi-million-euro engagements.
- Champion Accenture Song’s thought leadership in the ASG market, shaping the marketing transformation narrative.
Business Impact
- Serve as senior advisor to C-suite executives, leading marketing transformation engagements across brand, performance, CRM, content, and media that span strategy through execution.
- Enable clients to shift from traditional marketing to intelligent, experience-led operations.
- Lead business development by shaping go-to-market offerings and identifying new growth opportunities.
- Deliver measurable outcomes in cost efficiency, time-to-market, and marketing ROI.
- Represent Song in key forums to expand market share and client influence.
Talent
- Collaborate with a high-performing team connecting both advisory and go-to-market strategy for brands and with cross-functional teams across consulting, delivery and platforms.
- Mentor hybrid thinkers who can operate across client strategy and delivery execution.
- Foster a culture of curiosity, experimentation, and bold client impact.
- Define talent strategy to grow Accenture Song’s brand as a home for top-tier, marketing transformation leaders.
Qualifikationen
Required Experience / Skills
- 10+ years in marketing transformation and growth strategy across end-to-end marketing with a blend of consulting and industry experience, ideally in a global consultancy or enterprise leadership role.
- Proven success in shaping and selling large-scale advisory engagements.
- Deep expertise in marketing operating model redesign, GenAI application, CRM, and performance optimization.
- Proficient in advanced marketing technologies (e.g. CDPs, MMM, content engines, automation platforms).
- Track record of building and scaling marketing consulting / advisory offerings and go-to-market strategies.
- Executive presence with the ability to influence C-level stakeholders.
- Strong leadership capabilities, including building cross-functional teams and mentoring hybrid talent.
Impact with Clients
- Trusted advisor to CMOs, Chief Growth Officers, and CDOs on marketing transformation strategy and execution.
- Leads high-value engagements that modernize marketing operations, improve media efficiency, and enhance customer engagement.
- Influences C-suite vision and investment decisions through thought leadership, transformation roadmaps, and strategic workshops, resulting in long-term client partnerships.
- Drives measurable business outcomes —revenue growth, LTV uplift, and reduced marketing cost-to-serve.
About Accenture Song
Accenture Song is the World’s largest Tech powered creative group. We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
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