Introduction

Tracking is not a buzzword for you, but precision? Do you have GA4, GTM, BigQuery & Co. under control - and know how to turn them into real insights? Do you want to push campaigns, visualize data and use technology smartly? Then it's time we got to know each other !

What you can expect

You will be part of one of our three client teams, which currently consists of 34 great colleagues. You will work closely with our specialists from Account Management, Strategy and Development. Teamwork is not just a buzzword for us, it's part of everyday life

Your tasks

• Conducting tracking audits and implementing web analytics solutions (GA4, Matomo, Piwik PRO, Stape)
• Planning, implementation, monitoring and optimization of SEA campaigns with a focus on Google and Meta Ads
• Development and implementation of cross-channel tracking concepts along the customer journey - together with development and consulting
• Use of tag management systems (e.g. Google Tag Manager, server and client-side)
• Setting up and maintaining e-commerce and event tracking solutions
• Visualization of data with tools such as Looker Studio or Tableau and derivation of concrete recommendations for action
• Technical support with the implementation of BigQuery, CDPs, server-side tagging
• Integration of consent management platforms (e.g. Usercentrics, Cookiebot, Didomi) and ensuring GDPR compliance
• Continuous further development of tracking strategies and technologies and consulting for our clients
• Direct communication with customers and conveying complex technical topics in understandable language

Your profile

• Completed studies with an analytical or technical focus or comparable training
• Relevant professional experience in web analytics, digital analytics or performance tracking
• Experience in SEA (Google Ads, Meta Ads) and social media advertising
• Sound knowledge of web analytics and tag management tools (GA4, Piwik PRO, GTM, BigQuery, Looker Studio)
• Experience with tracking and web technologies: JavaScript (especially dataLayer), HTML, CSS, React
• Basic knowledge of SQL/MySQL and PHP an advantage
• Experience with e-commerce systems such as Shopify, Shopware and WordPress
• Knowledge of the integration and configuration of consent management tools
• Analytical thinking, solution-oriented way of working and high affinity for data
• Understanding of search engine optimization
• Good command of English and enjoy giving presentations
• An appetite for new topics and individual development

Why us?

• Flexible working: Mobile office is quite normal with us
• Individual further training - professional & personal
• Urban Sports Club or Wellpass, JobRad, language courses and more
• Opera and theater tickets at special rates
• Colleagues who really support you
• Regular events such as summer party, Oktoberfest Christmas party and hybrid events