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Please note that the position is only available to applicants from Germany.
The language requirements for this position are: German - Fluent, English - Fluent.

We’re looking for a Senior Content Manager (AI-Native) to build and run the storytelling engine behind Bits & Pretzels.
You combine strategic thinking with fast execution: you analyze, structure, write, produce, test — and continuously improve content at high speed.

This is a hands-on role for someone who doesn’t just think in concepts, but turns ideas into output — and output into impact.

Activities

You will own how Bits & Pretzels communicates — across formats, channels, and audiences.
From founder stories and stage moments to opinions and formats: you turn signals into stories and stories into scale.

Your responsibilities:

• Develop and execute our content strategy across LinkedIn, TikTok, YouTube, newsletters, and app.
• Turn raw input (talks, interviews, insights) into high-quality, multi-format content at speed.
• Write, edit, and refine copy with strong narrative instinct and editorial precision.
• Build and use AI workflows to accelerate production, ideation, and iteration.
• Track performance and continuously optimize based on data and real user behavior.

Requirements

Must-haves

• 4+ years of experience in content, editorial, journalism, brand, or social media.
• Excellent writing skills in English with a strong editorial instinct (German is a plus).
• Clear understanding of content distribution, formats, and engagement mechanics.
• AI-native mindset: experience with LLMs, prompting, and content workflows.
• Strategic thinker with real hands-on execution power.

Nice-to-have

• Background in startups, media, or tech.
• Skills in video editing, visual storytelling or format development.
• Experience with tools like Notion, Figma, OpusClip, ElevenLabs or similar.

Team

You’ll join a small, fast, and creative team at Bits & Pretzels — working directly with the founders and marketing leads. We move quickly, experiment constantly, and love smart ideas that scale. Our culture blends startup energy with top-tier creative ambition: every piece of content has real reach and impact in Europe’s founder scene.

Application Process

We follow a focused and transparent process to ensure a strong mutual fit — in mindset, skills, and ambition.

Step 1: 10-minute intro call with the CMO

A short, structured conversation to quickly understand your background, energy, and AI mindset.

Step 2: Hands-on business case

You will receive a real-world marketing case that reflects our challenges.
This allows us to understand how you think, structure problems, and execute — not just how you present.

Step 3: Domain deep dive

A focused conversation with our Head of CRM to explore collaboration models, interfaces, and expectations between Growth Marketing and CRM.

Step 4: Leadership interview

A deep-dive conversation with our Chief Product Officer about your vision, ownership mindset, and leadership approach.

Step 5: Culture & team fit

A final culture interview with two Heads from other departments to ensure shared values, working style, and long-term alignment.

What we care about

We value clarity over theater, substance over buzzwords, and speed over bureaucracy.

If you already have examples of AI workflows, automations, experiments, or growth prototypes, we’d love to see them as part of your application.

About the Company

We organize Europe's top startup festival and the largest healthtech innovation gathering. By connecting founders with resources, we're shaping technology for a better future. Join our team and make an impact!

Startup Events GmbH is the company behind the Bits & Pretzels events. In 2014, Bits & Pretzels started as a small founders' breakfast with only 80 participants.

Today, 7,500 founders, the world's leading companies, and the most inspiring speakers join our annual festival and Bits & Pretzels HealthTech is on the way to become Europe's most important event for healthtech innovation. We all share our belief that entrepreneurship and innovation can drive positive change in Europe and all over the world.

This extraordinary development was only made possible by a hard-working team. With the belief in our success, we convinced personalities like Michelle and Barack Obama, Arnold Schwarzenegger, Jessica Alba, Michel J. Fox, Ariana Huffington, and many more to speak at our events.

With us, you'll have the opportunity to make an impact, learn from the best, and be a part of an innovative and supportive community.