The Social Media team is on a mission to drive connection with our passionate audiences and brand defining moments that shake you, move you, and stay with you.

The team is part of the Brand and Content Marketing team in EMEA, and you will collaborate closely within the team to grow brand and content love across local social channels. You will be the Social Media Manager for German y and our leading expert in the areas of: Original Productions ( Germany ), German social audiences, Local content creators & events. You will also take a role in driving moments of brand love across EMEA .

Your mission is to launch HBO Max in German y , build a strong, engaged follower base, and drive brand awareness and love. As German social lead, you will own, create and implement the local brand strategy and work towards the perfect split between local content and global IPs represented in our communities.

As Manager of Local Productions (DE), you lead the strategy, creative execution, and campaign rollouts to drive maximum social impact for HBO Max' local content. With a sharp eye for local trends and audience insights, you craft distinct, high-performing campaigns in close collaboration with regional stakeholders , activating industry tastemakers on social and curating content creators .

A

s Social Manager in Germany, you lead the launch and daily management of local social handles, creating organic and editorial content that reflects and celebrates community diversity. You stay plugged into local trends, collaborate with partners on events and campaigns, and drive visibility and performance. You own market localization, from crafting tailored copy to ensuring high-quality ideas, captions, and visuals that resonate - and manage vibrant community communications, partnering with CX for best-in-class engagement and crisis response.

Your Role Accountabilities

• Launching the HBO Max streaming service in German y and all relevant social handles .

• Leading local campaigns on German Original Productions ensuring creative & innovative campaigns from first brainstorm to final report on high-tentpole level in collaboration with the local German team, briefing internal creative teams and agencies when relevant.

• You work with the social Performance team for optimal performance, relevant reporting, audience analysis, and collaboration w/relevant partners.

• You drive engagement and awareness through a mix of creative, innovative ideas & formats, and tried-and-tested best practices, and work to elevate German productions across EMEA where relevant.

• As the local lead in German y , you own the local strategy for content creators (campaign based + always-on), cover local events on social and initiate impactful collaborations with local talent.

As part of the Brand & Content Social Streaming team, your areas of responsibility also include:

• Managing and owning your local Social Media handles strat egy

• Creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building.

• Leading social media campaign development for global originals, Sport and other key brand initiatives.

• Creating tailored, out-of-the-box content in collaboration with our in-house design team.

• Working creatively with the content of the service to build awareness, drive engagement, and conversation on social media.

• Owning the daily interaction with our fans, working with the CX team, ensuring they’re informed, engaged, and following our tone-of-voice.

• Monitoring and reporting on local audience sentiments and trends.

• Staying on top of social media creative trends and ensuring top level social media marketing campaigns locally and on a pan-European level .

Skills and Experience Required

• +3 years’ experience in social media/marketing brand and/or content

• Flexible mindset, ready to adapt to a fast-paced, changing environment.

• Great understanding for and experience working with fan communities.

• Great knowledge and understanding of our brand and content - and its values.

• Skills in project and budget management.

• A self-sufficient and proactive approach to their work.

• Strong skills in creative ideation & copywriting.

• Strong campaign management skills and experience in campaign planning.

• Fluency in written and spoken German & English . Great communication skills and relationship management.

• A genuine , enthusiastic, and passionate fan of pop culture and new trends with knowledge and excitement for our content and product.