Description
Role: Solution Architect - Marketing Cloud
Location: Germany, office flex based
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
The Solution Architect is responsible for advising, designing, and leading the transformation of cloud-based marketing solutions. Working closely with Delivery Managers, Technical Architects, and Account Teams, you will directly engage with clients to architect scalable, data-driven solutions that enhance customer engagement and drive business value. A Solution Architect is responsible for designing and overseeing the implementation of technology solutions that meet business needs while ensuring scalability, security, and efficiency. Their role bridges business requirements and technical execution, ensuring that systems integrate seamlessly and function optimally.
You will serve as a trusted advisor, translating business requirements into robust technical architectures using Salesforce Marketing Cloud, Data Cloud, and Personalization. Your solutions will follow industry best practices to ensure long-term success and seamless scalability.
This role requires a hands-on approach, with the ability to design and implement technical solutions while also leading development efforts when needed.
As both a big-picture strategist and anin-depth problem solver, you thrive on designing resilient, high-performance systems. Your expertise spans across Salesforce platforms, APIs, data integration, marketing automation, analytics, and personalization technologies, ensuring that your solutions not only meet immediate needs but also scale with customer growth.
Your Impact
Salesforce Professional Services is looking for a Solution Architect. As a Solution Architect, you will be serving as a strategic advisor and Salesforce product and platform guide to the company’s largest, most sophisticated enterprise customers. Here are some salient responsibilities the role entails -
Serve as a trusted advisor to the client
Identify and lead internal pivotal initiatives to grow the consulting practice; serve as an active contributor to the community’s overall knowledge base and expertise
Guide customers and colleagues in rationalizing and deploying new technologies that drive increased business value
Work collaboratively and having very strong communications skills, especially in teaching sophisticated concepts, and creative, prescriptive thinking across various levels of a client organization
Identify and proactively run risk areas and commit to seeing an issue through to complete resolution
Lead customer expectations; negotiate solutions to sophisticated problems with both the customer and third-party partners
Review and correct project/program direction, approach, and key artifacts to keep programs on track and solutions extendable and maintainable going forward
Drive a program vision while advising and articulating program/project strategies to enable technologies including the Salesforce platform
Key Experiences
Solution Design & Architecture: Proven experience in designing scalable, integrated solutions across Salesforce Marketing Cloud (SFMC), Data Cloud, Datorama, and Interaction Studio.
Customer Journey Orchestration: Strong understanding of Journey Builder, segmentation strategies, and omnichannel marketing execution.
Data Management & Integration: Hands-on experience with Data Extensions, SQL, APIs, and integrating Salesforce platforms with external systems.
Personalization & AI: Experience leveraging Interaction Studio (Personalization) to create real-time, dynamic customer experiences. Additionally be able to use the Prompt Builder to enable organizations to leverage Agentforce
Analytics & Insights: Proficiency in Analytics for marketing performance analysis, dashboard creation, and data visualization. Tableau, Datorama knowledge is a plus.
Stakeholder Management: Ability to engage with technical and non-technical stakeholders, translating business needs into technical solutions.
Governance and Best Practices – Establish best practices, guidelines, and compliance requirements for implementation.
Minimum Requirements
5+ years of experience in Marketing Automation, Customer Data Platforms, and Digital Analytics.
Deep expertise in Salesforce Marketing Cloud, Data Cloud, Datorama, and Interaction Studio (Personalization).
High level knowledge of ETL processes, data pipelines, and marketing analytics tools.
Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant) are a plus.
Excellent communication skills in German and English.
Ability to work in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
Problem-solving mindset and strategic thinking.
Knowledge of security, compliance, and industry best practices.
Detailed individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies
Strong communication skills, both written and verbal; able to effectively develop materials that are appropriate for the audience
Must be a standout colleague as demonstrated through a customer qualification of a large scale/enterprise implementation with multiple work streams
A great listener with the ability to communicate with people in diverse roles
Resourceful and entrepreneurial thinker who can work through and solve problems
Possible travel of about 20-30%, but exact travel requirements will vary based on customer
Degree or equivalent proven experience required. Experience will be evaluated based on the strengths you'll need for the role (e.g. extracurricular leadership roles, volunteer roles, work experience, etc.)
Preferred Requirements
Validated results in delivering high value business outcomes using an agile approach
Shown results leading customer and/or partner success stories
Relevant Salesforce certifications and consulting experience are strongly recommended
Our Investment In You
World-class enablement and on-demand training - check out trailhead.com for a sneak peek!
Exposure to executive thought leaders with a passion for living our values
Volunteer Opportunities
Have you heard of our 1:1:1 model, focused on giving back to the community? The success in giving back has helped us and our Trailblazer community become a leader in philanthropy, culture, and innovation. We are one of the World’s Most Innovative Companies, according to Forbes, we are #1 in PEOPLE’s Top 15 Companies that Care, and are on Fortune’s Change the World list. Values create value. Our values helped drive our revenue number to $13.28 billion dollars in fiscal years in 2019.
We have a public-facing website that explains our various benefits for:
Health benefits
Financial benefits and perks
Time off and leave policies
Parental benefits
Perks and discounts
Visit salesforcebenefits.com for the full breakdown
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality and explore our company benefits.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.