Drive Content Strateg y & Planning

• Own annual content campaign map for the marketing squad , aligning with global business priorities and leadership themes

• Communicate and coordinate with global m arketing teams and related support functions to ensure content plan can be leveraged . Ensure coordinated planning, review and update approach to ensure local content plans are in sync and activated with the global toolkit deliverables in all key markets globally .

• Develop and execute a global content strategy that supports our smart buildings agenda, including global studies, value proposition content, podcasts, white papers, webinar content and related support materials

• Develop quarterly briefs for weekly social adverts, working closely with squad and other marketing squads to drive the leadership agenda of Johnson Controls.

Create C ompelling Content

• Craft compelling content across formats: blog posts, social media, email, podcasts, webinars, and sales enablement materials.

• Leverage modern content tools—including AI-powered platforms—to accelerate content creation.

• Lead and collaborate on the development of content deliverables with input from subject matter experts, business stakeholders and functional team members .

• Ensure consistent messaging and storytelling across all touchpoints. Share regular progress updates and lead regular cadence calls to ensure input and alignment across stakeholders and teams

• Manage internal and external creative resources to deliver high-quality, on-brand content.

Activation & Optimization

• Drive best practice activation and /or hand - over to campaign or digital marketing teams.

• Track content planning with business units across all the major business themes and strategic priorities to ensure alignment with messaging and approach.

• Partner with cross-functional teams to align content with customer journeys and campaign goals.

• Advocate for content excellence and innovation across the organization. E nsuring content accuracy, brand consistency, and quality across all formats and channels—while managing complex toolkits and multi-stakeholder inputs.