What will you do

We are seeking a n organized, and self-motivated Senior Specialist, Content & Campaign Marketing – Brand Campaigns to join our global Brand squad . As part of a small, agile team that drives the overarching brand strategy and brand campaign, this role plays a key part in shaping how the J ohnson Controls brand shows up.

In this execution-focused role, you will lead the planning, creation, and deployment of content that amplifies the Johnson Controls brand. You bring a disciplined approach to campaign delivery—balancing creativity with operational precision. Whether developing content independently or collaborating with internal creative teams and external agencies, you ensure our content is purposeful, on-brand, and aligned with campaign goals.

How will you do it

Content Planning & Strategy

• Translate brand and campaign strategy into clear, actionable content deliverables.

• Collaborate with internal stakeholders to shape campaign narratives and define content formats, channels, and timelines.

• Build and manage a content calendar that aligns with campaign milestones and audience engagement goals.

• Ensure content plans are rooted in competitive and audience insights and support broader marketing and business objectives .

Content Creation

• Actively contribute to content production—writing, editing, and designing assets when needed to meet deadlines or fill gaps.

• Ensure all content is aligned with brand guidelines and tailored for specific platforms and audiences.

• Lead the development of content by briefing and guiding creative partners . Collaborate internal creative teams to bring campaign stories to life across formats.

Activation, reporting & p erformance o ptimization

• Coordinate the rollout of content across internal and external channels, ensuring timely and consistent delivery.

• Collaborate with global marketing squads and geos to provide them with the latest and greatest assets, as well as facilitate localizations and translation needs.

• Track performance in collaboration with squad team members and Centers of Excellence (COEs), using insights to refine content and improve future campaigns.

• Track performance metrics and audience engagement, using insights to refine content and improve future campaigns.

• Proactively identify opportunities to optimize content based on data, feedback, and evolving campaign needs .

Required

• Advanced English fluency ideally to a native level English, with exceptional writing, editing, and storytelling skills.

• Demonstrated experience working on brand campaigns , with a strong portfolio of content that supports brand storytelling and positioning.

• 5+ years of experience in content marketing, preferably within a global or matrixed organization.

• Experience managing creative agencies and producing content independently.

• Proficiency in content creation tools and analytics platforms.

Preferred

• Bachelor’s degree in marketing , Communications or related field.

• Familiarity with HVAC, energy, automation, or smart building technologies.

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