Senior Global Brand Manager (m/w/d) Respiratory

With approximately 2.200 employees worldwide, Bionorica is the German market leader for herbal medicines available exclusively in pharmacies. For 90 years, we have been unlocking the secrets of nature by combining the insights of traditional herbal medicine with the pioneering results of scientific research. "Phytoneering” is the formula for our success, which has kept us on a growth trajectory for years. This is how we are tapping into new markets with innovative, highly effective herbal medicines.

• Development of a mid-term vision, ambition, and strategy for our brands in the respiratory products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels
• Responsibility for the entire brand experience throughout the product lifecycle
• Conducting analysis of campaign results and consumer insights for continuous improvement
• Management and maintenance of global brand books to ensure a consistent brand presence
• Conducting market and consumer research to derive actionable insights
• Leading the product portfolio and lifecycle management (LCM) to maximize market success
• Planning and monitoring brand budgets to ensure financial efficiency
• Sharing, reusing, and leading the global brand community to promote best practices
• Developing and implementing strategies to increase brand awareness and attractiveness
• Creating core creative ideas and campaigns to support our global brand strategy
• Defining compelling brand stories based on deep consumer insights
• Close collaboration with relevant country colleagues

• Completed studies in Marketing, Business Administration, or similar experience
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
• Proven track record in developing and implementing brand strategies and campaigns
• Strong analytical skills and experience in conducting market research
• Creativity combined with a strategic approach
• Ideally first experiences with the How Brands Grow approach to evidence-based marketing
• Ability to work in a dynamic international environment and lead cross-functional teams
• Proficiency in English, both written and spoken

• A globally active, owner-managed family business committed to social responsibility
• Flexible working time models and home office options (up to 80% home office per month possible) to support work-life balance
• Responsible fields of activity with qualified training and performance-based compensation with attractive social benefits and a company pension plan
• Exciting prospects in a globally growing company with diverse professional and personal development opportunities

Would you like to become part of our Bionorica family? Then seize this opportunity. Please apply using our online application form. We look forward to getting to know you!