• Are you passionate about understanding what truly drives the European automotive B2B market—especially fleet and leasing customers- Do you enjoy translating complex customer needs and market signals into sharp product and business recommendations- If you come from a sales organization or environment and are ready to shape the next generation of automotive products, this role is for you
• Our team sits at the intersection of R&D and Sales, defining products and strategies that win in the European B2B landscape. We are looking for a business-driven, hands-on expert who can connect the dots across customer insights, competitive dynamics, fleet management logic, and commercial priorities

Your Benefits:

• Interviews directly with the department you will be working with
• Individual all-round support during your assignment with our customer
• Free access to the learning platform GoodHabitz with over 100 courses
• Flexible working time account and 30 days of paid leave

Your Duties:

• Conduct in-depth market research on European B2B segments (fleet, leasing, rental, major dealerships) and derive actionable insights
• Analyze customer needs, stakeholder structures, KPIs, and use-case scenarios across different commercial vehicle applications
• Translate research outcomes into concrete product implications (trim strategy, powertrain mix, equipment logic, warranty, OTA capabilities, TCO factors, aftersales models)
• Assess competitor offerings, market opportunities, and segment-specific trends to support strategic decision-making
• Develop data-driven conclusions and recommendations for product definition reports in the B2B space
• Build and apply a consistent, repeatable research methodology across markets and vehicle segments

Your Qualifications:

• Strong background in the automotive industry, ideally with experience in marketing, sales, aftersales, or fleet management
• Proven track record in market research or customer insights within an automotive OEM or mobility business
• Hands-on experience analyzing B2B customer landscapes, fleet operations, lease strategies, or total cost of ownership
• Ability to work cross-functionally and connect commercial needs with technical and product-oriented perspectives
• Strong analytical skills with the ability to "connect the dots” and back decisions with data
• Experience working in multicultural, multi-location teams across Europe
• Fluent English skills, both written and spoken

About Hays:

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Bereitgestellt in Kooperation mit der Bundesagentur für Arbeit.