Digital Marketing Manager (m/f/d)

workload: 80-100%
location: Rotkreuz (CH)
work model: Contracting
info : position includes travel activities (5% per year) and working in the USA EST/EDT/PST time zone 1 night per week

Your Tasks:

• Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey
• Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to lead the digital marketing strategy & execution aspect of a launch or campaign
• Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign
• Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns as well as support affiliates and partners with market insights and clear guidelines
• Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns
• Consult on strategic content that promotes products and programs to drive qualified traffic, and that position is effectively against competition
• Participate in marketing squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation
• Lead the digital marketing aspect of a marketing campaign
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends
• Stay up to date with the latest technology and best practices. Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement.
• Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign budgets. Identify trends and insights, and optimize spending and performance. Track and measure SEO and Google Analytics metrics and provide reports. Suggest activities for improving the quality of online content

Your Profile:

• Bachelor’s or Master’s degree or commensurate years of experience in communications, digital marketing, business, Information Technology or Marketing
• Minimum 3+ years of experience in digital marketing in a Global matrix organization
• 1-3 years of experience in a marketing agency
• Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website and analytics tools
• Good working knowledge of content management systems (e.g.: AEM, Wordpress), email marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe Analytics) and sales enablement tools (Showpad)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Excellence in stakeholder management and communication in a team environment
• Fluent in English (minimum C1)
• Ability to travel (5%)

Nice to Have:

• Experience in the Medical Device or Diagnostic industry
• Extensive experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics or eCommerce
• Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice and Networks