Arbeitsort

Rotkreuz

Eintritt

Per sofort oder nach Vereinbarung

Referenz

43913

Background:
The Global Marketing Manager leads the development of innovative product marketing programs for a number of healthcare insights products. As a part of the Go-to-Market (GTM) Squad, this individual helps shape the product strategy, including ensuring a strong understanding of user and buyer personas, and a clear and differentiated product value proposition. The Global Marketing Manager develops marketing materials for sales enablement, including sales decks, lead generating campaigns, product demonstrations and training materials. This individual will be a member of the Roche Information Solutions Marketing and Global Customer Programs team reporting into the Product Marketing Sub-Chapter Lead.

The perfect candidate:
We are looking for candidates with strong expertise in building and executing product marketing strategies and the ability to operate in a fast paced environment. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the laboratory market and the RDS and RIS lab product portfolio is beneficial.

Task & Responsibilities:

• Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products
• Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams
• Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region and affiliates teams to ensure well-coordinated execution
• Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools and other activation materials
• Marketing campaigns: support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners
• Commercial activation: Support regions and affiliates in selling "scale-it” lab insights products
  

Must Haves:

• Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred (*****)
• We are looking for an experienced marketer with 5+ years of relevant experience to join our RIS marketing team (*****)
• Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic
• Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
• Excellent listening, excellent English oral and written communication/presentation skills (*****)
• Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial (*****)

What you can expect:

• Challenging and varied work
• Modern employment conditions
• Motivated team
• Long-term employment
  

Are you interested? Then get in touch with Robin Gisler today - phone: 041 546 80 12 or e-mail gisler@workmanagement.ch. I will be happy to provide you with further details.

Applications that do not meet the requirements cannot be answered/returned.