The company

At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.

Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.

Are you one of us? Join our team.

To reinforce the marketing team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a:

TEAM LEADER SOCIAL MEDIA 100%

Job description

Main responsibilities will include:

• Lead and shape Swatch’s global social media strategy, aligning it with the brand’s digital marketing goals and long-term vision.
• Manage and mentor the social media team, fostering a culture of creativity, agility, and collaboration.
• Oversee Swatch’s organic presence across platforms, including Instagram, Facebook, TikTok, Pinterest, YouTube, Snapchat, WeChat, Weibo, and more.
• Develop and own content strategies, working closely with internal teams to deliver engaging, on-brand content across channels.
• Plan and maintain a global social media editorial calendar, coordinating cross-functional inputs to ensure timely and impactful storytelling.
• Create and lead global campaign concepts and activations that engage our communities and elevate brand visibility.
• Define and maintain Swatch’s tone of voice across all social media touchpoints, ensuring consistency and brand alignment.
• Supervise daily operations, from sourcing content and managing approvals to executing campaigns and tracking performance.
• Collaborate with international subsidiaries and agents, providing guidance, best practices, and support for localized content execution.
• Manage relationships with external agencies and social media partners, ensuring delivery quality and strategic alignment.
• Monitor online conversations using social listening tools, identifying trends, community feedback, and emerging opportunities.
• Partner with the broader digital marketing team to amplify reach through paid strategies and cross-channel integration.
• Oversee the social media budget, including planning, reporting, and resource allocation.
• Team leading and supervision of a team of 3 people

Profile

Profile:

• 5+ years of hands-on experience in social media marketing, including strategic and creative responsibilities.
• 2+ years of leadership experience, with proven success managing and developing a team.
• A strong blend of creative, strategic, and analytical thinking—you know what works, why it works, and how to scale it.
• Excellent content judgment, with a clear understanding of what makes content relevant, brand-aligned, and engaging per platform.
• A genuine passion for digital storytelling, community engagement, and innovation.
• Deep understanding of the evolving social media landscape, platforms, tools, and trends.
• Experience using social media management and listening tools (e.g. Sprinklr, Sprout Social, Brandwatch).
• High attention to detail, strong interpersonal skills, and the ability to coordinate across multiple departments and stakeholders.

Professional requirements

You are a team player with good human relationship skills and you have high attention to detail, strong interpersonal skills, and the ability to coordinate across multiple departments and stakeholders. Furthermore, you have a hands-on, agile mindset—you can shift between high-level strategy and detailed execution with ease.

Languages

In addition, you possess excellent communications skills and are fluent in English, German and/or French. Every other language is a plus.

Contact

If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to send us your CV in English.

SWATCH Ltd.