We’re seeking an experienced and strategic Copy Lead to shape the voice of the Citi brand in lower funnel marketing communications. This lead will manage a team of dynamic copywriters and oversee the development of compelling, consistent messaging across all channels. As a key creative partner, they will collaborate closely with designers and key stakeholders to develop inspiring, impactful campaigns.

Responsibilities:

• Define, maintain and evolve the brand’s voice to ensure consistency across all content
• Collaborate with designers and strategists to develop concepts and campaign messages that align with business objectives
• Mentor and manage a team of writers, providing guidance, continual feedback, and fostering a collaborative and growth-oriented environment
• Partner with colleagues across strategy and marketing teams to strengthen work and impact
• Ensure all copy is on brand, consistent and legally compliant
• Prioritize and manage multiple projects, ensuring timely delivery and alignment with campaign
• Champion a positive, inclusive and innovative design culture that encourages continuous learning and collaboration
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6 -10 years of experience
• Experience leading copywriters / providing copy direction
• Agency experience (in-house agency experience is a plus)
• Strong presentation skills and the ability to clearly and effectively discuss projects
• Experience utilizing a work management platform
• A comprehensive online portfolio showcasing your strongest work, including examples relevant to email and direct mail
• Mastery of Microsoft Office Suite: including Word, Excel and PowerPoint
• Figma familiar, knowledge of collaborative workspaces
• Familiar with creative AI tools
• Proficient in AP Style and excellent command of English grammar
• Strong communication, project management, and organizational skills.
• Able to balance speed with precision and adapt to evolving priorities

Education:

• Bachelor's/University degree, Master's degree preferred

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Job Family Group:

Marketing

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Feb 25, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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