Product Marketing / Solution Marketing Specialist – Focus on Supply Chain

Standorte: Tutzing (Bayern), Amsterdam, 2-3 Tage

Gehalt: up to 85.000 Euro per year (gross)

This is a vacancy for a hybrid or on-site role at our HQ in Tutzing (Germany) or Amsterdam (Netherlands). We encourage applications from all qualified candidates, regardless of gender identity. As a guideline, you will be on-site in Tutzing or Amsterdam 2-3 days per week for close collaboration and alignment. In Amsterdam it is Monday and Wednesday and in Tutzing Tuesday and Thursday) The remaining days can be worked remotely.

We’re seeking a strategic, customer-obsessed Product Marketing Lead/Specialist/Manager who can translate complex supply chain technology into compelling, easy-to-understand value propositions for non-technical professionals. You’ll own the narrative, shaping how the market perceives us, driving adoption of new features, and building a vibrant community of users, clients, and advocates to fuel referrals and word-of-mouth growth.

If you thrive at the intersection of supply chain expertise, SaaS B2B product marketing, and community-building, and you’re passionate about simplifying the complex to drive real business impact, we want to hear from you.

You will be the voice of the customer and the evangelist for Lobster, ensuring our technology is positioned as the must-have solution for supply chain. Your core focus areas:

Strategic Positioning & Messaging That Resonates

• Develop crystal-clear, benefit-driven positioning and messaging that cuts through industry jargon and speaks directly to the pain points of supply chain and logistics professionals (who may not be tech-savvy).

• Craft differentiated value propositions that highlight Lobster’s unique strengths: why us, why now?

• Ensure consistency across all sales, marketing, and product collateral, from website copy to battle cards.

Customer-Centric Storytelling & Advocacy

• Uncover and amplify customer success stories, turn real-world use cases into powerful case studies, testimonials, and thought leadership content.

• Together with Field Marketing build a customer advocacy program identify and nurture champions who can drive referrals, testimonials, and peer recommendations.

• Work closely with Customer Success and Sales to gather insights and refine messaging based on what truly resonates with buyers.

Drive Adoption of New Features & Versions

• Lead go-to-market (GTM) strategies for new releases, ensuring seamless adoption and maximizing feature utilization.

• Develop engaging, easy-to-digest content (videos, one-pagers, demos) that simplifies complex functionality for end-users.

• Partner with Product and Customer Success to create training and enablement materials that reduce friction in onboarding.

Build & Nurture a Thriving Lobster Community

• Launch and grow a user community (e.g., Slack group, LinkedIn community, or customer portal) where users can share best practices, ask questions, and network.

• Host webinars and roundtables to foster engagement and turn users into brand ambassadors.

• Implement referral and incentive programs to drive word-of-mouth growth and increase customer lifetime value.

• Proven B2B SaaS Product Marketing Leadership - 5+ years in product marketing, solution marketing, or product management, preferably in supply chain, logistics, or enterprise SaaS.

• Supply Chain & Logistics Expertise - Deep (preferably) understanding of industry pain points, workflows, and buyer personas (e.g., 3PLs, manufacturers, retailers).

• Master of Simplification - Ability to translate technical SaaS features into clear, compelling benefits for non-technical audiences.

• Community & Advocacy Builder - Experience creating and scaling user communities, referral programs, or customer advisory boards.

• GTM & Launch Expertise - Track record of successfully launching products/features and driving adoption.

• Enterprise SaaS Ecosystem Knowledge - Familiarity with ERP, CRM, SCM integrations (e.g., SAP, Oracle, Salesforce) is a strong plus.

• Data-Driven & Collaborative - Comfortable with analytics, A/B testing, and cross-functional leadership (Sales, Product, Demand Gen).

• Exceptional Storyteller - Skilled at crafting narratives that resonate, whether in a case study, pitch deck, or LinkedIn post.

• Opportunity to work flexibly from home 

• Modern offices in Germany (Tutzing) and the Netherlands (Amsterdam)

• A personal Learning & Development budget 

• Up to 20 days of remote work per year from any EU country 

• Company Pension plan 

• 30 vacation days a year 

• Location-specific benefits packages (your recruiter will be happy to provide more details during your first chat) 

• Company-sponsored business travel 

Timon Schwanbeck

timon@dietechnokraten.com