We’re looking for your WHY: Bring your perspective and help us remain the forward-thinking company we’ve been for over 300 years. We learn from one another and grow together - fully aligned with our values: BOLD, DEDICATED, and CARE.

Husqvarna Group is one of the world’s oldest start-ups and the largest manufacturer of motor-powered equipment for forestry, landscaping, gardening, and light construction. Our products solve everyday problems - and are part of something bigger. Because we constantly ask ourselves:

How can we shape living environments to be more sustainable, beautiful, comfortable, green, and creative? It’s our pioneering spirit, innovative strength, and people like you who make it possible.

Responsibilities:

· Define and development value propositions and product communications on a category, range or product level within the BU Battery & Electric Business Unit

· Analysis and interrupt consumer/market insights to help define value propositions and messaging for specific target groups

· Understand consumer profiles, purchasing journey and buying attitudes for products

· Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors

· Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc.

· Grow application and product expertise through hands on product use

· Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units

· Responsible for understanding competitor products, messaging & value offers

· Support internal sell in assets & present at events such as Go-Live

· Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season

· Ensure all relevant product marketing information and data is available

· Ideally educated to a degree level in marketing or similar discipline

· Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage

· Fluent language skills in both German and English

· Ability to interrupt consumer insights & define a clear product value proposition

· A passion to be hands on with product & an interest in gardening / DIY activities

· Customer thinking - ability to tailor product communication to different users

· Good at presenting and communicating complex topics simply at all levels

· High level of self motivation, drive to succeed & enjoys working in teams

· Excellent skills in planning and mulit-tasking

Our promise to you

Become part of a team that works with passion, takes pride in its history, and is curious about the future. We’re always looking for ways to grow - and we want to do it together with you.

We’re already excited to hear your ideas for new ways of working, methods, initiatives, and approaches!

Last date to apply: