We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Position title: Marketing & Communication for Innovation Experience

Work Area: Marketing

Are you a creative thinker with a passion for storytelling, marketing, and innovation? As a working student in our team, you’ll play a key role in bringing SAP’s most immersive experiences to life—across events, Experience Centers, and digital platforms

In this role, you’ll

• Supporting marketing initiatives for events, Experience Centers, and other key physical and digital touchpoints.
• Crafting communication plans that span internal and external channels like newsletters, websites, and social media.
• Creating high-quality assets including copy, photos, and videos to be used across digital and in-person experiences.
• Supporting internal communications and storytelling within the Experience Hub.
• Shaping dedicated employee engagement formats to drive awareness and adoption.
• Driving operational excellence across marketing and communication initiatives.
• Researching new trends in marketing, digital storytelling, and experience design.

What you bring

• Enrolment in a Master’s degree program—ideally in Marketing, Communications, Business, Design, or related fields.
• A creative mindset with strong storytelling and presentation skills, and a good eye for design and visual clarity.
• Curiosity about SAP’s solutions and a desire to translate that value into engaging narratives.
• Solid skills in Microsoft Office, especially PowerPoint; experience in photo or video editing is a plus.
• Initial experience in marketing, content creation, or internal communication.
• A proactive, self-organized, and collaborative working style.
• Excellent verbal and written communication skills in German and English.
• Willingness and ability to work on-site in Walldorf on a regular basis.

Meet your team

You’ll join the Experience Hub, a dynamic, creative team within SAP’s Customer Success board area. We’re responsible for flagship touchpoints like:

• SAP Experience Centers
• SAP AppHaus
• SAP’s Learning Centers
• Executive-level Events

Our mission is to create exceptional, immersive experiences that showcase SAP’s business value—powered by real-life use cases, demos, and design-led storytelling. From ideation to execution, we shape how customers engage with SAP across the entire value journey.