🎞📦 Are unboxing videos a promising marketing trend?
📤 Unboxing can be a real experience for the customer. While holding the packaging in his hands and opening it, he makes the first real contact with the product.
💡 More and more companies are taking advantage of the great importance of unboxing for the customer and have unboxing videos created for marketing purposes.
❗ For this to be successful however, the packaging must be correctly designed.
❓ What about your packaging?
☀ As a...
🤝 Why does an interdisciplinary approach to your packaging design and development make sense?
📦 Product innovation and packaging design and development are complex processes that require competence in many different areas. The specific knowledge of facts and rules of packaging design is of course the basic prerequisite, but by far not enough.
🎯 At Berndt+Partner Creality we are approaching all our projects in a holistic manner. Our competence covers everything from Design & Branding up to...
📃 🍃 Paperization is the name of the trend in the packaging industry, which is primarily about replacing plastic with paper.
🌎 That’s good, because it saves plastic waste and protects the environment, right? Yes, that’s true on the whole. Nevertheless, the matter is not as simple as it seems at first glance, neither for nature nor for us humans.
👉 Read why: https://bp-creality.de/en/news/trend-paperization-opportunities-problems-and-challenges/
#packaging #environment #paperization #packag...
📸 Packshots – the importance of virtual packaging in the digital world
❗It wasn’t so long ago that product information simply belonged on the packaging – and that was that.
❗Consumers usually made their purchasing decisions on site in the store, where they could view and touch the goods from all sides.
➡ In our modern, Internet-driven world, things are definitely different.
➡ In the online store, consumers logically do not have the opportunity to get to know the respective products dire...
🧃 Brand purpose and food packaging – ideas and inspiration
💡 Millennials in particular are placing increasing emphasis on making their work and leisure time, as well as their consumer behavior, meaningful. This trend naturally also affects food brands, insofar as they have to sharpen their brand purpose and communicate it accordingly, for example in the language of packaging design. This is a challenge, but also a great opportunity to strengthen their own brand.
👉 Find out more: https://bp- ...
😷 The new aesthetics – communicating safety on packaging
💡 People today attach much more importance to living a healthy lifestyle than was the case at the beginning of the 21st century.
🖌 This applies on the one hand to the orientation of the products themselves and on the other hand to their external design, i.e. the packaging design, which is intended to show customers: “We understand your wishes and demands and fulfill them with our products!”
👉 Read more: https://bp-creality.de/en ...
🍲 With the delicious Food Travel soups and Fix Saucen the popular mark Maggi makes varied pleasure journeys possible in the midst of the everyday life.
🏞 For the short but intense time span of the cooking act as well as the following meal, the consumer “beams” mentally – or let’s better say tastefully – into a distant country, a special cuisine, a fascinating culture.
👉 Read more: https://bp-creality.de/en/packaging-design/maggi-food-travel-soups-and-fix-sauces-a-tasty-journey-to-distant ...
☕ The Qbo product series combines Tchibo’s decades of coffee expertise with the latest technologies and a timelessly elegant design to create an outstanding coffee system.
💡 And the great thing is: We at B+P Creality also have our share in it, because the packaging design is on us. It is not easy to reconcile practicality, sustainability and style. However, it was the task of our innovation + engineering team to master this challenge. Did we succeed? See for yourself!
👉 Read more: https:/...
🍱 Using Active Packaging to Extend the Quality and Shelf Life of Food Products
❗ Conventional packaging solutions are not always ideal. Even with seemingly absolutely reliable modified atmosphere packaging, there is always a slight increase in oxygen ingress due to process irregularities.
💡 In essence, the aim of active packaging is to prevent quality losses due to oxygen.
👉 Read more: https://bp-creality.de/en/news/active-packaging/
#packaging #quality #food #packagingsolutions #pack...
