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Stand out in an exceedingly competitive travel market

With the gradual removal of rate-parity restrictions, monitoring competitors’ pricing and coverage, has never been more important. Competitors take advantage of global distribution to reduce pricing, using a geo-located pricing scheme. Rates may be severely undercut, pending on the country (POS) the consumer is shopping from.  Exposing those violations is crucial to increasing conversions.

Sparks by ForNova is revolutionizing the way Online Travel Agencies track competitors and find ways to win. Our patented web scanning technology brings previously inaccessible insights to gain and maintain a competitive advantage.

Timely competitive intelligence at your fingertips

Sparks Travel delivers the industry’s most accurate and detailed rate information:

· Covering 100s of millions hotel rooms from all MSEs, OTAs. and hotel brands

· Tracking hotel rates, availability and reservation terms (tax, VAT, breakfast, cancelation policy, etc.)

· Scanning geo-localized rates (using local IP address) and capturing the different rates displayed to local consumers

· Analyzing and reporting rate parity and coverage differences across 

Maintain competitive rates anywhere in the world

OTAs take advantage of global distribution to reduce pricing, using a geo-located pricing scheme. Rates may be severely undercut, pending on the country (POS) the consumer is shopping from.  Exposing those violations and achieving rate-parity across your global distribution channels are crucial to winning direct bookings and increasing margins.  Until now, it’s been a challenge to know when, where, and how your channels undercut your prices; Sparks by ForNova is revolutionizing the way hotels track offenders increase conversions and maximize profits. Our patented web scanning technology brings you previously inaccessible insights to gain and maintain a competitive advantage.

Enforce rate parity with your channels

Sparks market intelligence solution monitors billions of data points from hundreds of markets and competitors to uncover pricing violations around the world.

An intuitive SAAS dashboard helps you to

· Monitor previously undiscoverable rate information, anywhere in the world

· Easily detect rate undercut across your channels and markets

· Enforce the rate parity with time and location-stamped screenshots