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Goal Centric helps companies develop buyer-centric strategies that yield top line revenue growth. Our revolutionary Buyer Persona Strategy Playbook Series helps organizations attain an unmatched, deep level of understanding about their buyers in order to gain a competitive edge in their markets.

With a strong heritage in the origins of personas beginning in the late 1990’s, our firm has been the leading creator, pioneer, and innovator of buyer persona methodologies since 2002. Our innovations portray profound buyer-centric insight through buyer personas and buying scenarios. We help companies create effective and actionable playbooks for go-to-market efforts, sales, marketing, product solutions, and superior customer experiences.

Our approach leverages buyers’ goals and buyer insights to help organizations achieve profitable top line revenue growth in today’s tough economy. We provide precision buyer-centric sales and marketing knowledge based on real buyer interviews. Our unique interactive Buyer Persona Strategy Playbooks give teams the market compass by which they can succeed.

When you work with Goal Centric, you work with the inventors of buyer persona methodologies and the innovators of the Buyer Persona Strategy Playbooks, dedicated to giving you the edge in today’s buyer-centric world.

Strategy Consulting Services: Buyer Persona Strategy Playbooks

It all starts with Buyer Insights. Goal Centric works with you to gather unique insights about buyers that lead to winning strategies and tactics to grow top line revenue. Our interactive Buyer Persona Strategy Playbook Series is designed to give your sales and marketing teams the edge they need to execute growth strategies.

By understanding the strategic goals you strive for and through analysis of your internal customer data and our own qualitative buyer insights, Goal Centric creates your unique Buyer Persona Strategy Playbook Series. The Playbooks include Buyer Personas, Buyer Persona Ecosystems, and Buying Process Scenarios that depict your customers in action. We create buyer, user, and stakeholder personas that bring to life how your customers interact with each other, how they buy, and why they buy. We use our unique, rigorous methodology to develop detailed graphical and narrative views of your markets and buyers. These insights show you where to play, how to play, and how to win.

Drive top-line revenue growth by understanding your markets and buyers in revealing ways that give you the means to drive startegies to win in the competitive market space. Learn more

Buyer Persona Speaking Engagements

Goal Centric's experts are available to speak about buyer insights and buyer personas' impact on strategy and top line revenue growth. Learn more

Buyer Persona Workhops

Goal Centric will come to your location for on-site Buyer Persona Strategy training. Let us help you integrate buyer personas into your organization’s strategy, sales, and marketing. Learn Goal Centric's innovative concepts, methodology, and principles to create buyer personas that help you drive top-line revenue by becoming a more customer-centric organization. Learn more

Buyer Persona Advisory Services

Goal Centric can join your team to tackle a specific customer-related issue, or guide your entire organization through an initiative to make the company more buyer and customer centric. Either way, our unique strategy methodology will provide valuable insights into the entire customer experience, sales productivity, product planning, customer service structure, marketing strategy, and overall customer management. Learn more