Über uns

IMC group is Chinese professional market research firm, and one of the most recognized B2B market research company in China. We partner with clients to achieve distinctive and lasting improvements in market performance.

IMC has three service lines, B2B market research, B2C market research, as well as mysterious customer services.

Our team are professional and highly experienced, serviced about 100 clients for over 200 projects.

Most of our clients are industry leaders in China or from overseas. Some of them include, China Telecom, China Unicom, China Mobile, BMW, Volkswagen, Infiniti, LG, Panasonic, Emerson, ABB, Siemens, Motorola, AT&T, Canon, Schneider, Bayer, APP, Craft…

Business to business market research

We offer tailor-made market studies adapted for, and catering to, clients’ specific needs.We apply a fact-based qualitative approach that draws, most importantly, from a high volume of interviews with key players in the industries being researched. Our deliverables include detailed reports on, but not limited to,

Macro economy

Industry development

Market segmentation

Major players

Channel competitiveness

Distribution system

Distributor s

Product and service needs

Key buying factors

Decision making process

Satisfactions

Suggestions

Product strategy

Channel strategy

Marketing and sales distribution

Key success factors

Consumer insights and analysis

By providing our clients with research-based cultural and consumer insights, we help them better connected with the trends and behaviors that influence their target audiences. Our service is all about gaining insight and then using it to power effective business decisions.

Attitude & usage

Market segments

Trends

Competitors

Product tests

Concept tests

Packaging tests

Positioning studies

Brand equity

Brand name testing

Brand association

Brand attribute

Advertisement strategy

Media selection

Marketing and promotion effectiveness

Mystery shopper services

IMC starts the mystery customer service since 2006, we have a specialist team in mystery shopping and customer satisfaction research, dedicated in helping business measuring the customer experience to improve the bottom line.

Over the years, we have build a team of professional freelancing mystery shoppers throughout China. Since from 2010, we started a joint effort with the Chinese Consumers’ Associations to build China’s first mystery shoppers’ association.

Our scope of service includes but not limited to:

Mystery Shopping

Improve operational efficiency and performance

Close the loop on employee training & development

Build competitive knowledge and benchmark competing brands

Develop operating procedure best practices

Customer Feedback

Determine financial value of creating brand champions

Prioritize customer feedback and identify marketing opportunities

Increase customer retention and customer loyalty

Compliance Audits

Compliance Audits are designed to reduce your exposure to risk by using mystery shopper (secret shopper) surveys to objectively measure and monitor market conduct. A well-designed compliance program includes at least one ongoing measurement component. These take the form of detailed observational studies and training exercises that test a representative's knowledge of and compliance with various standards.