Über uns

At Keystrokes Management, we believe that, the more we know about people the more effective we can be in communicating with them. People respond to the world as they see it. They respond to things they believe in. They perceive issues within the framework of their understanding and beliefs : in the mental images that they have created for each situation.

We believe that effective communication starts with listening to and understanding the target audience rather than in talking to and trying to convince them. Communication becomes a jumble of cacophonic noises if it is not heard and understood by the people we are trying to reach. Communication is achieved when our audience hears and understands exactly what we are striving to convey to them.

Identify

We believe that identifying the target audience is the first step to effective communication. Profiling the client's key consumers in terms of age, income, socio economic category, occupation, marital status, family size, location, media habits, hobbies, interests and attitudes is integral to preparing a focused and effective communication strategy.

Assess

Keystrokes Management is especially adept at turning research results into strategies for communication and action. Our communication strategies are based on identifying and analyzing consumer needs before translating them into language which will be meaningful to the target audience.

Our team comprises market research, advertising and content professionals with over 20 years of experience each in creating, developing and managing communication tasks of national and international clients.

Plan

Communication is planned basis primary and secondary research and a thorough evaluation of consumer demographics, needs and wants. This helps create a watertight and successful strategy.

Implement

Implementation is strictly in line with the approved strategy. We ensure that the right communication is created for the right vehicle for the right target audience. We are conscious that a user receives the same message differently from different platforms. Content is, therefore, adapted to the receptivity of the reader when he accesses each medium.

We strive to:

· Create clear, consistent messages.

· Make best use of communication resources.

· Provide products tailored to user needs.

· Simplify core messages and present complex technical information simply and consistently.

The model we follow:

Information gathering

· Customer profiling

· Analysis of strengths, weaknesses, opportunities, threats

Conceptualizing

· Idea generation based on the most pressing needs

Prototyping

· Draft action plan

· Review with client

Production of final deliverables

Post research

· To determine if the communication is on the right track