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Remerge offers a platform for app advertisers to efficiently segment and manage their app’s user base and retarget their customers with relevant marketing messages. Remerge is dedicated to scale, performance and security in order to provide the best possible app retargeting experience and offers one of the highest returns on ad spend in the market.
Segmenting and retargeting users in the app ecosystem is currently a very difficult and manual process. Device IDs need to be extracted, segmented and uploaded to DSPs manually in order to retarget an app’s audience, leading to inefficient processes and ineffective marketing.
In the absence of cookies, retargeting technologies originating from the desktop web world are not built to overcome the challenges of the app ecosystem, where user identification is based on device identifiers instead. Tools used for mobile user acquisition are serving a different purpose and are not equipped to efficiently manage already acquired customers and scale retargeting programs to the extent required by sophisticated marketers.
App Audience Management meets App Retargeting. Finally.
The remerge.io platform is centered on app audiences, allowing marketers for the first time to generically segment their user base according to their specific business goals. Audience segments are handled dynamically by remerge.io, making advertising more relevant by ensuring that every user is allocated to the right audience segment in real-time and gets served the right message.
The Audience Management Module is merged with a high-capacity programmatic infrastructure, which was designed to answer the specific app retargeting challenges, allowing the optimization of campaigns on an impression-level - without any compromise on scale nor performance. As a consequence, remerge.io is capable of processing 200,000 queries per second (5 times the industry average), allowing advertisers to reach their entire audience and pick only the most valuable impressions.
Remerge puts data security first by guaranteeing a No-SDK Policy, strict separation of first-party data and a privacy-safe end-to-end device ID communication. No integration required.
Run by a team of ad tech veterans and serial entrepreneurs, Remerge is dedicated to offer a seamlessly integrated app retargeting solution with no additional setup effort in order to deliver best mobile marketing results.
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