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Awareness has become a buzzword after the arrival of the internet. Now awareness has become the most important and easiest exercise for any brand. Let us travel back in time and think about the brand promotion strategies of various brands in the past. It was a tough task at that point in time because there were no forums where people were able to exchange their thoughts and talk about the performance of various brands.

Mass mediums like cinema and television were the only vehicles where they were able to galvanize certain brands and this is why things were in doldrums for some deserving brands, which were equally good, and not having this capital to move into the market. Now talking about the capital associate with the brands, they were investing huge capitals in the brands and pricing them accordingly. It means you were paying more for a product on the pretext that it is a well-established brand.

 The internet changed the meaning of this word awareness quite drastically; it changed the meaning of this word by bringing it on a personal level. It changed the meaning of this word by creating small clusters of the customers and hence supporting the small business models. You might have seen the sales quantum of various internet shops, how they have changed the entire complexion of the game and now the pendulum is swinging in the favor of customer and making him a real king of market. Now they have an access to all sorts of goods and have ample time to make a choice.

Internet sources are bringing in a kind of standardization to the services and thus they are scoring big time in the game. This standardization of products is even helping the cause of people big time and helping them in selecting right avenues and places.

When we talk concerning the world of medicines then we can surely take the name of this medicine shop shopmedpills.com , this is a page that is working hard on the standardization of the services for the medium of internet and creating new benchmarks of services and pricing for other competitors. In order to accomplish this herculean task, this page is taking the help of a simple fundamental of the market. Here we are talking about the awareness. It is creating awareness for some generic brands and establishing certain small business models where these brands are thriving because of the contribution of small clusters.

Generic medicine brands are far cheaper when we compare them with regular brands or the brands that enters in the market with a proper patent. We are not undermining these brands. We are definitely not undermining these brands by any standards; however, we are trying to expose the profit making mentality of these big brands. Check out the CSR activity profiles of these brands and you will find that most of them are talking big about them. Shopmedpills.com is an effort to create a parallel market to alter the monopoly of these brands and make it a better world for the customers of the medicines.