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Engagement Strategy is what we call, over at the Social Fairy, “the mother of all spells”. What started as a passion for people and one really good Community Manager, quickly turned into a lot more. Engagement Strategy is the combination of Community Management, Content Marketing, Online Marketing, Social Media Management, Social PR and Branding. If it sounds like a lot, that’s because it is. We discovered that only by combining all these separate fields of service into one, we could create a powerful tool for brands of all kinds, and Start-ups in particular, to grow and succeed. Without this broad vision, all you get are patches upon patches of services and tools, which are sometimes performed by different people who don’t know each other and therefore do not support each other.

Engagement Strategy is based on the 3Ws model , developed by Elinor Cohen. The 3Ws stand for: Why, Who and What – in that order. In other words, if you are used to beginning a conversation or pitch with a description of what you do, you should make the shift into starting with your “Why” – Why do you do what you do? Why do you wake up in the morning? What’s the passion and the story? Only after you have can adequately answer the 3Ws, you can then derive the “How”, “Where” and “When” from these answers. You can expect your Marketing Strategy and in fact your entire business development to be affected by this paradigm shift and this new state of mind.