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Founded in January 1995 with the company registration number 3011929, Wolf
laboratories is a private limited company that is based within the United Kingdom.
Originally, the company focussed on the sale of liquid handling and cell culture equipment
but, as a result of pressure from its customers Wolf's product range grew exponentially
from 1998 to 2002. In 2004 as a service to its customers Wolf gave a guarantee that it
would quote for any piece of laboratory equipment. The vast product range that Wolf now
encompasses allows it to operate at a lower margin than its competitors, thus Wolf can
offer discounted quotations at an earlier stage.
In 2005 Wolf wrote an environmental policy document with the aim of quantifying a clearly
laid out commitment to reducing their impact on the environment. The first part of the
project was to show that it is possible to increase the sales and profitability of a company
whilst simultaneously reducing its impact on the environment.
This is achieved by the following;
• No hard copy marketing material.
• No own-label packaging.
• 99% of orders shipped direct from suppliers.
• No sales representatives with call targets to meet.
• Sustainability comparisons part of our procurement process.
• Located centrally to enable staff to walk rather than drive.
The second part of the project is separated into two sections. Firstly, the promotion of
sustainable equipment and secondly, to encourage our competitors to compete with them
on environmental performances.
In addition to offering value for money and a very broad service Wolf also has a
commitment to customer service, and this stems from their belief that the resolution of a
customer's problem is more important than the next sale. The internal systems that allow
us to offer such a high level of customer service are second to none and we would be
more than happy to discuss our approach with you if you would like more details.
Our system prevents the most common problems associated with customer service, which
are;
• Failing to tell you important delivery or installation information in advance of the arrival of your order.
• Subjecting you to a call centre or automated telephone exchange.
• Keeping you waiting for quotations.
• Employing more people in sales and marketing than in customer service.
• Assuming that any problems you have are of your own making until you can prove otherwise.
• Failing to log your correspondence such that you have to start from scratch when you next call.
• Failing to call you back within an agreed time-frame.
• Failing to you inform you of delivery dates.