Abi Stuebner

Strategic planning, development& implementation of online marketing activities. Expansion of ongoing online marketing activities to grow userbase Ongoing management of online marketing activities: SEM, display campaigns and newsletters International budget planning and reporting responsibility Campaign optimisations & reporting (Google Adwords, Facebook Microsoft) Campaign reporting against success metrics Creative concepting & optimization

Strategic planning, development& implementation of online marketing activities. Expansion of ongoing online marketing activities to grow userbase Ongoing management of online marketing activities: SEM, display campaigns and newsletters International budget planning and reporting responsibility Campaign optimisations & reporting (Google Adwords, Facebook Microsoft) Campaign reporting against success metrics Creative concepting & optimization

Responsibility for English platform, carpooling.co.uk Launch of new products and functionalities Online marketing, email marketing and social media marketing Monitoring and evaluation of SEO and SEM measures Analysis of competitive market, customer feedback and process optimization Acquisition of strategic partners in UK, implementation and support of partner solutions Marketing and PR Project management

Working across clients including Avis Rent a Car, Thistle Hotels and Budget Rent a Car. Account Managing a variety of digital marketing channels including creative development, e-mail marketing, tactical and brand campaigns, social media, affiliate marketing and lead generation. Working on campaign development, initial concepts, scheduling and producing digital marketing campaigns. Project leading on a number of projects simultaneously and managing the team Associate and Client Executive.

Planned sabbatical 8 months travelling around Europe, S.E. Asia, Patagonia and New Zealand. Including 2 weeks residential German course.

Business diversification by equipping the Client Services Team with relevant online opportunities for clients. Creating and delivering online presentations, demonstrating benefits in conjunction with traditional media formats. Contributing to and presenting at new client pitches, demonstrating examples of agency return on investment and creativity. Developing new members of the digital team.

Budgeting for, creating, presenting, maintaining and evaluating targeted print and online advertising campaigns to a broad portfolio of clients. Working across print, online and outdoor advertising mediums. Building and maintaining relationships with clients and media owners. Organising and representing the company at client events and press launches Contributing to team and company revenue targets.

Promoting The Times and Sunday Times to agency and client contacts for all appropriate campaigns. Working across newspaper and magazine portfolio. Generating and acting on leads. Managing Arts and Entertainment sections.

Negotiation of rates. Management of client relationships and maintaining client contact. Monitoring and analysis of market trends in relation to International market trends Creation of territory specific strategies. Organisation of International Sales Conference to improve best practice. Collaboration with internal departments e.g. online, supplements and inserts to offer integrated solutions.