Abner Montoya

Assist the Marketing Manager in creating and curating marketing content for Europe and North America. Support the marketing team in managing and implementing SEO, re-targeting, website structure, user experience and webinars as well as other aspects of digital marketing. Create and continuously improve the target email campaigns and lead nurturing programs. Collaborate with sales, customer support and product development to support their customer goals.

Increased yearly sales by streamlining pricing and procurement strategies with vendors and reducing cost of goods sold. Achieved greater store awareness by increasing customer traffic to stores through online and print marketing activities. Successfully prepared sales and profit margin reports for upper management in order to complete business analysis for all liquor categories. Conducted extensive market research on competitors and new liquor products to improve the beer, spirits and wine portfolio.

Created and maintained various logistical reports that highlighted key transport metrics and assisted in the development of standard operating procedures. Constructed strategies such as database tracking to increase transport performance levels for on time pickup and delivery of purchase orders. Administered freight movements from vendors to nine distribution centers across Canada so projects could be completed on time.

Executed investment inquiries and maintained client portfolios for six high revenue account managers and their external priority planners. Improved training capabilities by presenting and educating new investment projects to account managers and client services team. Coordinated client appreciation events, promotional call campaigns and marketing mail outs for the sales account managers.

Attained new customers and expanded company awareness by administering trade shows in Asia, Europe and North America. Produced online and print marketing materials such as brochures, catalogs and website which garnered new contracts. Published press releases for products and events and acted as the public relations liaison for all English speaking markets. Researched target markets, analyzed financial data and presented to the international sales team which increased their global client base.

Created reports and spreadsheets, compiled and disseminated month-end accounting data and conducted updates on financial information. Managed the implementation and evaluation of spending budgets, capital and operating expenditures, drilling statistics and production volumes. Liaised between the Reporting Department and other business units and delegated projects such as reporting processes in assigned oil and gas production areas.