Dipl.-Ing. Adnan Akram Zia

Sales and business development for LV and MV products and systems in Middle East, UK, Turkey, Egypt, Tunisia, Pakistan & Sri Lanka - Enhancing market knowledge in terms of customer needs, mapping business opportunities and identifying market gaps - Driving regional growth plans to improve the profitability and expand market share - Leading commercial negotiations (pricing, terms and conditions) & cultivating strong customer relationships - Developing and implementing annual marketing plans

Responsible for sales and business development in Middle East, UK, Turkey, Egypt, Pakistan & Sri Lanka - Steered double digit growth in revenue - Created new business development in newly assigned markets areas as well as targeted market segments - Built successful co-operation with regional key accounts (OEMs & system integrators) - Developed and implemented annual integrated marketing communication plans - Led the development of market materials in coordination with sales and R&D

Responsible for sales and business development of LV power quality products in Malaysia and Pakistan. - Searched, selected and on-boarded distribution partners in assigned countries - Promoted solution to end customers and design consultants together with channel partners - Created new business by successfully closing sales deals in assigned countries - Coordination with marketing agency for creation of new marketing materials - Participated in content creation and marketing events/trade fairs

Developed Go-To-Market (GTM) strategy by: - Carrying out market research to analyze market potential for selected product line - Identifying and ranking customer value drivers in pre-sales, during sales and post-sales processes - Performing competitor analysis, resource-based view of the case company & bench-marking

- Led the team of more than 70 supervisors, assistant supervisors and supporting staff - Carried out production planning and control for assigned manufacturing units - Executed production orders of leading international brands & handled shipment audits and related documentation.