Adrián Fallas

* Collaborate with stakeholders to craft vision and concept development of a product * Take lead of the development team, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project * Work with internal and external contacts to analyze needs and align product roadmap to strategic goals * Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI

* Execute and implement processes of digitalization and automation in our supply chain and payment providers in more than 28 countries. * Work as an interface between Software Development and Functional Areas for requirement gathering, feature production, product validation and execution. * Take ownership of digital products in order to develop, define, maintain, manage our product backlog. * Achievement: Define the team’s vision and build self-standing teams in 5 remote locations.

* Plan, organise and allocate resources to execute and implement projects related to Software Development in more than 10 e-commerce stores in Europe. * Effectively communicate internal stakeholders, C-levels and Developments teams, the sprint goals, integration approach and plans for IT Infrastructure Integrations. * Assist in validation of product, feature and release readiness based on quality and release criteria.

• Develop and maintain projects that increase the Spain’s e-commerce sales through trends analysis, benchmarking research, KPI’s driven activities • Report, generate and optimize content through analytic information, A/B testing, surveys and customer feedback • Support the operative process of the company (creation and optimization) from customer service to logistics in the before mentioned market

• Plan and design a new market entry strategy: Analyse 27 potential countries using a market&competitor analysis, PESTEL, trends and influencers data to determine alternatives to develop a following digital strategy. • Create one implementation program for a new checkout model, developed for an e-commerce marketplace: Generate business decision models and customers flow charts to determine the best approach to incorporate this feature into the e-commerce channel.

• Plan and execute cross-functional requirements, within the company’s core delivery software, processing more than 100,000 packages yearly • Lead multi-disciplinary teams, to implement and maintain a new CMS using SCRUM methodologies for the e-commerce site for 40 countries • Achievement: Deliver a new e-checkout platform, for 10 countries, managing more than $8.1 million in sales, with 73,000 orders placed in 2016 (93% revenue increase compared to 2015), due implementation of UX best practices.

• Drive traditional and digital marketing strategies, in more than 12 countries. Involving research, planning, budgeting, and execution with agencies and consultants for all master programs • Create and design marketing assets through copywriting, storytelling and visual aids that supported all serviced markets in Latin America • Achievement: Generate 15,900 new leads for the masters programs converting to 548 students, from more than 21 countries, representing a $27 million revenue

• Explore user’s needs through qualitative research, recollection of customer’s requirements, design, code, execute website solutions and post technical support to clients

• Explore user’s needs through qualitative research, recollection of customer’s requirements, design, code, execute website solutions and post technical support to clients

General Manager

The program focuses on achieving for its participants the development of complementary basic professional skills, that guarantee success on individual performance. The program is structured in the following areas: leadership, political analysis, strategic thinking and team work.

The visual communications designer is in charge of translate graphics media with all the relevant information that the modern society demands, going from signaling systems, relevant media concepts accessible for all members of society, until the optimal exploitation of the modern education media.