Alaa Halawi

Spearheaded the digital transformation of the largest diversified media co. in Kuwait, establishing its digital offering. Launched various nationwide campaigns for multiple industries (telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social). Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Co-founded KREE8it after noting a lack of quality, digital services providers. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait clients. 100% success rate in all pitches that KREE8it chose to enter. Was contacted by none other than Philip Kotler’s Marketing Management – ME Edition team to be featured in the 2008 edition.

Promoted within 7 months of joining to handle in addition to the SanDisk brand, Panasonics ICT category, RadioShack, as well as a foray of other brands. Appointed as champion for the SAP implementation and migration project. Sales reached unprecedented growth levels due to redefined retailer relationships, as well as stronger and more cooperative partnerships with brands’ regional management.

HBX Disruptive Strategy with Clayton Christensen is a certificate program from Harvard Business School.