Alan Dunachie

Leading the EMEA publishing team of this fast-growing technology company, which is pioneering new online video advertising solutions on web and mobile. Teads's platform combines innovative proprietary outstream video formats with a state-of-the-art SSP. In the last six months we signed up the majority of Europe's biggest and best publishers and are now generating significant new revenues for them.

During 2013 I built supply in the UK from scratch, bringing to market huge amounts of online video inventory on almost all the UK's top branded publishers. I also hired a sales team and started building the market for outstream video with trading desks and agency teams. Within six months, advertisers won by my team included some of the world's biggest FMCG companies as well as some of the best names in the entertainment, corporate, financial, technology and luxury goods industries.

SellSide specialised in bringing the latest ad tech innovations to Europe. Its lead client was Teads (see above), which proved to be so successful, and to require so much commitment in time and effort, that eventually I signed up as a full-time employee.

An unusual role - commercial strategist, sales director for native / content marketing solutions for the Group's largest clients, marketing director and production director combined. I redefined the company as a provider of marketing solutions rather than a provider of audiences. And I transformed the ability of The Economist Group to create and sell native / content marketing solutions across all its platforms, leading the internal agency I set up to deliver them.

I rethought the role of client marketing at the company, bringing in core marketing disciplines and transforming creative output. Under the banner of ‘The Ideas People’ I reinvented the way The Economist Group thought about its readers and how it communicated their value to marketers. Soon this positioning was adopted across the business. In also overhauled The Economist’s revenue reporting system, creating an extensive suite of online reporting tools, and restructured the production function.

Responsible for European advertisement revenues of The Economist totalling over £29m in 2004 - more than any other region - from its offices in London, Frankfurt and Paris.