Alan Souza Lupatini

- Creating solution designs and tagging plans. - Validation of web analytics tags and data layers. - Web analytics setup auditing. - Google Analytics and Adobe Analytics accounts management and reporting. - Besides specialist / consultant work, also working as Team Lead and Account Manager with different clients. - Working on industries: fashion, e-commerce, automotive and others.

- Web analytics reporting (mostly with Google Analytics) - User behavior analysis using click maps, scroll maps and session recordings (Crazy Egg, Mouseflow). - Creation of A/B tests based on user behavior and intent. - Setting up and monitoring A/B tests (using Google Analytics and VWO). - Working close to designers and developers to create new website features. - Quality assurance on new website features and fixes.

Dedicated on web analytics data, mainly through Adobe Analytics. Responsible for the creation and presentation of web analytics reports and online dashboards. Also, I have a role as analytics solution architect, creating metrics plans, solution designs and validating the implementation on websites and mobile applications. In addition, I have used QlickView for more robust reports. I made constant use of Adobe Marketing Cloud (Analytics, Target, Media Optimizer) and DoubleClick Digital Marketing.

Creating presentations and the booklets of the course modules. Course instructor, which passes through marketing, research, branding, social media monitoring, SAC 2.0, e-mail marketing, e-commerce, AdWords, Facebook Ads, content production, SEO and wireframing. There is attention at metrics throughout the course, focusing lessons on Google Analytics, which I am certified.

Development of customer care projects through the Internet. Content monitoring and coordinating of service processes in social media. I made strong use of Google Analytics to create reports and online dashboards regarding the usage of the “user central”, the FAQ and the “payments central”. Working on the FAQ’s content, as well as coordinating the online support team through social media.

Consultancy on social media marketing. Digital marketing activities planning. Monitoring, curation and content production, as well as interaction with users on social media - Twitter, Facebook, Orkut, blogs, Flickr and YouTube. Basic design creation for use on social networking sites. Use of Google Analytics to relate the events and conversations on social media to success events on the clients’ websites.

Internet branding, social media management, marketing research and international branding

Digital marketing, social media marketing and design