Alastair Fife


Barcelona, Spain


New venture & Business Unit Startups
Business strategy consulting
Innovative Fintech solutions
Team Building & Development
Finance & Treasury management
Business Cases & Fund Raising
Marketing strategy & research
Go-to-market strategy
Innovation Methodologies
Budgeting / Forecasting
Investor relations
Product-market-fit checks
JV & Channel partnerships
IP Rights & licensing
Process improvement


Professional experience for Alastair Fife

  • Current 9 years and 5 months, since Aug 2012

    Chief Executive Officer (CEO)


  • 4 years and 1 month, Aug 2008 - Aug 2012

    EV Controller & Real Estate Manager

    Nissan Europe SAS

    Established European real estate function, reducing annual property cost by 15% and selling c. 40M EUR worth of excess assets over 2 years. Later activity focused on controlling the launch of electric vehicles in Europe & battery plant construction projects for lithium ion battery production (planned investment total in excess of 400M EUR).

  • 2 years and 8 months, Jan 2006 - Aug 2008

    Marketing Planning Manager

    Nissan Nordic Europe Oy

    Involved in various finance and marketing activities at start of operations (covering 7 countries). Main achievements included implementing an incentive management system (annual incentive spend €35M+) and establishing a market intelligence capability.

  • 1 year and 10 months, Apr 2004 - Jan 2006

    Business Improvement Consultant

    self employed

    Undertook various short term assignments for clients including business case analyses, strategy reviews, systems and controls assessments, and business turnaround works. Project sectors: retail, construction, education, & telecoms.

  • 1 year and 1 month, Aug 2001 - Aug 2002

    Managing Director

    Waulkmill Holdings Ltd.

    UK business focusing on land, property and investments. Majority shareholder.

  • 3 years and 7 months, Feb 1998 - Aug 2001

    Financial Controller (CFO)

    Airmech Group

    Responsible for Finance, IT, HR, shipping, warehousing, health & safety and administrative activities. Management of a staff of 48 (9 direct reports) across group locations. Monitored and reviewed 7 subsidiaries in 4 countries.

  • 6 years and 6 months, Aug 1991 - Jan 1998

    Company Secretary

    Clyde Cooperage Co. Ltd. (part of Edrington Group)

    Management of finance and administrative departments. Managed a staff of 5 direct reports. Chairman of the Health & Safety committee.

  • 3 years and 1 month, Aug 1988 - Aug 1991

    Consultant Operational Auditor

    Scottish & Newcastle

    Managed/undertook control & year end audits, internal consultancy projects, and represented the Internal Audit department on various group-wide project committees. Seconded to the post of Financial Controller, Tower Hotel London (800-room hotel) 6 months prior to disposal of Hotels division

Educational background for Alastair Fife

  • 1 year, Aug 2011 - Jul 2012

    Innovation & Entrepreneurship

    ESADE Business School

  • 1 year and 11 months, Aug 2002 - Jun 2004

    Business Policy / Strategy

    ESADE Business School

  • 9 years and 2 months, Dec 1988 - Jan 1998

    Management Accounting

    Chartered Institute of Management Accountants

  • 2 years and 4 months, Aug 1986 - Nov 1988

    Management Accounting

    Chartered Institute of Management Accountants

  • 1 year and 11 months, Aug 1984 - Jun 1986


    Edinburgh Napier University


  • English

    First language

  • Spanish


  • French




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