Alessandro Gentili Spinola

- Strategic planning, implementation and evaluation of online and offline marketing campaigns for the retail channel in Italy - Planning, managing and monitoring of yearly budgets for the retail channel - Management of the relationship with MediaWorld, Unieuro, Euronics, Trony and Expert - Work and coordination with the Sales Team based in Italy - Responsible for marketing materials with external communication agency - Regular travels to meet Italian partners for negotiations and business reviews

- In charge of the development and implementation of strategies for new clients and reporting in direct contact with the clients - Management of Gigaset GmbH PPC and DSP campaigns in EMEA and USA, in charge of 5 Vendors and 3 Sellers accounts - Project management and responsible of the content localization strategy in coordination with the local client´s teams - Use and deep knowledge of Adspert (bidding tool) - Training and coaching of a Junior Programmatic Adverting Manager

• Startup and lead the business development and growth strategy (turnover, market penetration and profitability) from the scratch • Be the point of contact and account manager for international clients with local branches • Lead and develop the localization strategy • Price-monitor and competition intelligence • Setup of key partnership in the local market • Organize and participate at trade shows (ex. Netcomm Forum Milan) • Be the spokesperson at conferences and events

• Develop training plans in data feed marketing, comparison shopping engines, online marketplaces and online marketing • Deliver face-to-face and web based trainings, including planning, communication and preparation • Organize training activities • Perform administrative tasks related to training process

• Travelling and learning languages

• Develop a pipeline for Enterprise sales • Build relationships with decision makers to develop cross- and up-sell opportunities • In charge for sales and marketing functions as well as the daily operations ensuring the related goals • Create comprehensive, compelling and effective proposals, presentations and product demos • Management and coaching of a sales team • To meet prospect and strategic clients for business reviews • Be an effective spokesperson for the companies

• In charge of sales for France and UK • Planning and development of sales strategies • Identification and management of partner agencies • Management and optimization of syndication deals in Europe • Scouting and project management of new syndication partnership • Organization and participation at events and trade shows (ex. Salon E-Commerce Paris) • Recruiting and extensive training of interns

• Development of the entire sale process from initial call to close • Management of customers relationships at both managerial and operational level • Optimisation and tracking of campaign performances for key accounts

• Business development • Presentation of proposals, management of negotiations and setting up of product demos • Localisation and drafting of sales materials (email templates, FAQs and tutorials) • Liaise with Italian players for partnerships

• Business development • Cold calling and set up of meetings • Creation of proposals and contract negotiations • Project management

• Business development (Web TV launch) • Account management of a client portfolio • Development of communication strategies and market analysis • Coordination and management of communication projects

• Development of communication and marketing strategies • Project management • Media relations management • Events organization and PR

• Sourcing and drafting materials for didactics • General and administrative duties

BA in Communication and Media Studies

MA in Italian Fashion, Design and Luxury Product Management and Communication

Post graduate degree in Communication and Brand Strategy