Alex Cherkaskyy

Role: This role required deep expertise in both SEO and web development, approximately in a 20/80 ratio. Company: An industrial company invested significant resources over a short period to acquire other companies within its industry. The goal was to build an All-in-One holding that includes an equipment manufacturer, a software developer for this equipment, a distributor, and a service provider using this equipment.

- SEO & Digital Marketing; - Content creation (Websites, Youtube, Pinterest, Instagram, TikTok, LinkedIn, Reddit), Video Editing (Davinci Resolve); - Development of single-language and multilingual websites on WordPress from scratch, using cutting-edge solutions like GeneratePress Premium and GenerateBlocks Pro for maximum flexibility, scalability, and better maintenance; - MVP testing; - AI Solutions for Business.

- Conducted a technical SEO audit for the MVP resource before launching a full-fledged startup. Within 2 weeks removed the most critical technical SEO blockers, allowing moving forward with content SEO; - Ran initial keyword research to clarify the target search demand for a brand-new product (with no direct analogs on the market). Built a semantic core and clusters for landing pages, blog, supporting content, and PPC campaigns; - Built a content plan and managed the content creation workflow.

- Conducted SEO audits, keyword research, competitor analysis, built and implemented SEO strategy for 70+ clients worldwide (mainly in the USA). - Efficiently managed the process of fixing technical issues and implementing updates and new features by developers. - For complex and long-term projects, acted as a Project Manager, building and managing a fluid team of dedicated specialists: front-end developer, back-end developer, web designer, and marketing specialists.

Development and maintenance of WordPress websites for clients in various industries.

Development of websites on different CMS from scratch, content creation, SEO & Digital Marketing, MVP testing.

Management, marketing, contract drafting, client acquisition, accounting, interviewing software engineers and other technical specialists. The agency became profitable from the second month of operation. Anti-crisis measures helped navigate and overcome the 2008 financial crisis and its aftermath.