Alexandra BEHETRE

• Evaluated the business idea of launching a series of stores in Europe that sell hard-to-obtain luxury cosmetics products from multiple continents and provide beauty consulting services • Launched an interactive website (www.ahealthybeauty.com) to facilitate consumer decisions on healthy beauty needs and to gauge consumer interests • Organized a series of workshops (The Beauty Loft) to foster networking among consumers (age 30-60, CSP +), health professionals, and beauty brands

• Led 6-person team to manage 600 SKUs and grow turnover 25% over two years (to EUR 800 million) • Strengthened existing segments (Classic +10%, Crystal +15%, Fashion +50%) and launched new products (Men’s Jewelry, Electronic Devices) • Developed strategic marketing worldwide, managed operational marketing in Europe, and improved supply chain

• Managed the brand Cristal D’Arques (150 SKUs of tabletop and decoware, turnover of EUR 50 million) • Enhanced brand positioning, sales effectiveness, merchandising, product availability, and channel management

• Executed operational marketing (including e-marketing) for perfume assortment • Conducted annual commercial negotiations with L’Oreal, Procter & Gamble, Richemont, and PPR

-Maintained full responsibility for creating and managing international marketing initiatives that boosted revenue levels. -Defined visions along with the strategic development mid/long term. -Redesigned / reengineered processes to reach maximum efficiency and optimize timeline management. -Developed new concepts and new product collections in line with the market's needs. -Took calculated risks to boost turnover & reach target margins. -Managed up to 6 people & a 800M€ turnover worldwide business.

1-year foreign exchange program (2002) at Universidad de la Catolica, Santiago, Chile, and internship with L’Oreal