Alexandra Riehle

Country Manager for the Rockport brand in Germany, Austria and Switzerland. Leading the Rockport brand and staff in Area Central by establishing long-range goals, strategies and plans. Leading cross functional global teams to ensure the implementation of the Rockport brand marketing and communication strategy across all EMEA/APAC markets.

Developed and ensured the implementation of the Rockport brand marketing and communication strategy across all EMEA/APAC markets. Developed and implemented seasonal marketing programs for global accounts from creative briefing, in-store execution to events and ROI analysis. Responsible for all European Trade Shows and Sales Launches.

*Responsible for the strategic development of the brand in all European markets *Strategic planning and execution of Marketing and PR activities in Germany *Development and Implementation of centralized processes to simplify Marketing and PR programs in EMEA

*Responsible for the strategic planning and operational development and implementation of the brand in all trade markets worldwide *Lead a state of the art seasonal “go to market” process in order to globalize trade markets. *Implementation of a transparent, participative process with global markets in order to ensure an ongoing exchange of communication *Plan and drive timely execution of global seasonal marketing programs *Responsible for leading the global trade POP fixturing program

*Development, recommendation and implementation of Retail strategies in order to improve the awareness of the licensee products in the European adidas stores *Responsible for the quarterly orders of all European stores *Monitor of sales and stock figures *Key contact person for Local Merchandise Analysts at our local offices in Europe to ensure product availability and right visual merchandising *Development and organization of POS activities, trainings and Visual Merchandising Support

Diploma thesis: „Analysis and conception of recommendations to improve the retail marketing of adidas eyewear and adidas timing“

* Supported adidas key accounts in visual marketing and sales promotions * Member of the adidas Event Service Task Force UEFA Euro 2008 *Support of the adidas hospitality and PR area at the European Football Championship in Vienna, Austria. *Realised "adidas GRÜN" retail activation in Toulouse, France * Tour guide (acted as a guide to employees, guests and consumers at production facilities and headquarters)

*6-month experience in Product Marketing, Licensee Management, Communication and Data Base Management *Responsible for the Sample Management and Set up organization of the adidas Porsche Design showroom *Coordination and supervision of sample photo shootings

*6-month experience in Marketing, market research, PR and Online-Marketing *Responsible for a market potential research for the country of Malaysia and Indonesia *Concept and design of the Intranet local pages of the WALTER subsidiaries in Australia, New Zealand and India *Concept and planning of the Media Schedule for the Australian Market *Marketing contact person for Australian market

Project Manager of the Multimedia-Campaign "Würzburg-just feel it" (www.wuerzburg-justfeelit.de), Production Manager for several projects, Member of the FH-Radio