Alexandra Zanders

Premium

Gesellschafterin, Founder, Styles4Work

Köln, Germany

Skills

Speaker
Workshops
Omni-channel Retailing
E-Commerce-Beratung
Marketing
Austausch im Bereich E-Commerce
Beratung
E-Commerce
Consulting für Startups und E-Commerce Businesses

Timeline

Professional experience for Alexandra Zanders

  • Current 4 years and 7 months, since Apr 2018

    Founder

    Styles4Work

    Styles4Work ist eine inspirierende Plattform für Business Mode und Business Outfits, speziell für berufstätige Frauen.

  • Current 6 years and 3 months, since Aug 2016

    Partner

    eTribes Connect GmbH

    eTribes unterstützt direkt und operativ Firmen und Konzerne, mit besonderem Fokus auf die individuellen Herausforderungen durch die Digitalisierung. Hier finden Sie führende digitale Unternehmer, die Ihre Fragen beantworten. Wir sind Praktiker mit viel Unternehmens- und Projekterfahrung, die wir gerne mit Ihnen teilen. Wir vernetzen Sie mit den führenden Experten aus verschiedenen Industriezweigen, um Ihre operativen Herausforderungen zu lösen.

  • Current 12 years and 1 month, since Oct 2010

    Geschäftsführerin

    PODEANU UG / A ZANDERS (Strategy + E-Commerce Consulting)

    Strategie und E-Commerce Beratung, Digitale Transformation, Projektmanagement, eCommerce, Einführung von Systemen, UIX, Online Marketing, CRM, Vertrieb, Multichannel, Wachstum - Konzepte, Organisation und Umsetzung. Mehr Traffic, neue Marketingkanäle? Mehr Conversion, bessere Usability? Mehr Retention und CRM Konzepte? Gerne berate ich dazu!

  • 3 years and 3 months, Oct 2014 - Dec 2017

    Geschäftsleitung E-Commerce

    CHRIST Juweliere und Uhrmacher seit 1863 GmbH

    Leitung des Bereichs E-Commerce / Digital / Omnichannel

  • 1 year and 7 months, Mar 2013 - Sep 2014

    Founder

    GLAMLOOP

    Gründer und Geschäftsführer (CEO), Fokus auf Produkt (Web und Mobile), Marketing und Business Intelligence

  • 5 months, Mar 2013 - Jul 2013

    Gastdozent

    SRH Hochschule Berlin

    Unterrichtung der Vorlesung "Grundlagen des E-Business und von Social Media" als Gastdozentin. 2002 gegründet, leistet die SRH Hochschule Berlin als erste Anbieterin von Bachelorstudiengängen im Berliner Raum Pionierarbeit. Heute bietet sie circa 1000 Studierenden in 21 Studiengängen deutsch-und englischsprachige Bachelor-, Master- und MBA-Programme mit verschiedenen wirtschaftswissenschaftlichen Schwerpunkten an.

  • 10 months, Oct 2011 - Jul 2012

    Founder & CEO

    Glossybox Australia (Beauty Trend Australia Pty Ltd)

    Defined strategy and framework to successfully launch Australian subsidiary. Full P&L responsibility for creating business plan and growth strategy, defining offerings and delivery models, establishing partnerships, driving subscribers through online marketing and social media channels, and building operating infrastructure. Recruited, hired, and trained 14 employees. Built sales, marketing, operations, and customer care teams whilst setting up the local website, negotiating contracts...

  • 2 years and 4 months, Apr 2010 - Jul 2012

    Business Development

    Rocket Internet GmbH

    Project based on Rocket Internet ventures: Groupon Germany, Autoda, Groupon Australia, Glossybox Australia, The Iconic

  • 10 months, Jan 2011 - Oct 2011

    Co-Founder & Managing Director

    GROUPON Australia

    Developed vision, mission and goals, identifying profitability and revenue opportunities whilst defining critical objectives and success factors. Established legal framework, leased office, recruited staff, and launched local website within 1st month. Devised and deployed aggressive online and offline marketing and PR initiative. Presided over sales, finance, deal planning, and marketing (performance based and local partnerships). Evaluated incoming deals and negotiated win-win agreements...

  • 7 months, Apr 2010 - Oct 2010

    Director Merchant Services

    Groupon GmbH

    Recruited to structure and launch After Sales Department, skilfully coordinating Partner Management and Voucher Redemption Teams. Implemented and analysed performance metrics, P&Ls, and high level ‘dashboard’ results; continuously devising financial and operational strategies to optimise sales and revenue growth including online marketing cooperations. Set up reporting templates and internal communication systems. Forged and cultivated productive relationships with merchant partners...

  • 1 year and 8 months, Dec 2008 - Jul 2010

    Geschäftsführende Gesellschafterin

    saftfabrik youmixit gmbh

    Conceptualised, co-founded, and directed start-up venture targeting B2B and B2C markets throughout Germany. Conducted competitive market research; established clear objectives and practical action plans. Fostered innovation and risk taking, built team, and established relationships with vendors and partners. Created website concept, brand and logo. Developed recipes, sourced bottle manufacturers, and set up office, production, and operations. Assured growth through direct sales and online marketing...

  • 11 months, Jan 2008 - Nov 2008

    Product Manager B2C

    sprd.net AG

    Managed the B2C unit regarding website structure, usibility, traffic and conversion including tools like A/B testing, website security and online marketing.

  • 1 year, Jan 2007 - Dec 2007

    Business Development Manager

    Zanox.de AG

    Managed the setup of new subsidiaries in other countries including legal work, coordination with team and IT to assure a quick launch and integration of acquired companies. Managed the M&A process of finding and evaluating potential new acquisitions. Managed a project to find new business ideas based on the zanox technology including writing the business plan, defining revenue channels and assessing technical feasibility with IT.

  • 2 years and 3 months, Oct 2004 - Dec 2006

    Stellv. Leiter E-Commerce

    Air Berlin

    The e-Commerce department grew from two to 20 employees, including the integration of an own front-end development team designated to the e-commerce department. Managed online marketing including the newsletter, campaigns, affiliate marketing and display marketing (mostly by managing the agencies) and improvements in the booking process to increase conversion. Managed internal marketing projects (eg. the advent calendar tool), marketing partnerships (eg. voucher promotions with external partners)...

  • 4 months, Nov 2001 - Feb 2002

    Studentische Beratung

    PSIPENTA GmbH

  • 1 year and 2 months, Nov 2000 - Dec 2001

    Studentische Aushilfskraft Projektsteuerung

    Ingenieurbüro BUNG Berlin

  • 4 months, Nov 2000 - Feb 2001

    Studentische Beratung

    Questico AG

  • 4 months, Jul 2000 - Oct 2000

    Project Office

    E.C.I EuroClubInternational Vianen

  • 3 months, Apr 2000 - Jun 2000

    Marketing

    BMW Niederlassung Frankfurt

Educational background for Alexandra Zanders

  • 3 years and 11 months, Oct 2000 - Aug 2004

    BWL

    Humboldt Universität zu Berlin

    Internationales Management Marketing E-Commerce

  • 1 year and 6 months, Oct 1998 - Mar 2000

    BWL

    Johann Wolfgang Goethe-Universität Frankfurt/Main,

    Grundstudium

Languages

  • German

    -

  • English

    -

  • French

    -

  • Romanian

    -

Interests

Reisen
Lesen
Tennis
Ski
Internet
Golf

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