Alexandra Zanders
Gesellschafterin, Founder, Styles4Work
Köln, Germany
Timeline
Professional experience for Alexandra Zanders
Current 5 years and 6 months, since Apr 2018
Founder
Styles4Work
Styles4Work ist eine inspirierende Plattform für Business Mode und Business Outfits, speziell für berufstätige Frauen.
Current 7 years and 2 months, since Aug 2016
Partner
eTribes Connect GmbH
eTribes unterstützt direkt und operativ Firmen und Konzerne, mit besonderem Fokus auf die individuellen Herausforderungen durch die Digitalisierung. Hier finden Sie führende digitale Unternehmer, die Ihre Fragen beantworten. Wir sind Praktiker mit viel Unternehmens- und Projekterfahrung, die wir gerne mit Ihnen teilen. Wir vernetzen Sie mit den führenden Experten aus verschiedenen Industriezweigen, um Ihre operativen Herausforderungen zu lösen.
Current 13 years, since Oct 2010
Geschäftsführerin
PODEANU UG / A ZANDERS (Strategy + E-Commerce Consulting)
Strategie und E-Commerce Beratung, Digitale Transformation, Projektmanagement, eCommerce, Einführung von Systemen, UIX, Online Marketing, CRM, Vertrieb, Multichannel, Wachstum - Konzepte, Organisation und Umsetzung. Mehr Traffic, neue Marketingkanäle? Mehr Conversion, bessere Usability? Mehr Retention und CRM Konzepte? Gerne berate ich dazu!
3 years and 3 months, Oct 2014 - Dec 2017
Geschäftsleitung E-Commerce
CHRIST Juweliere und Uhrmacher seit 1863 GmbHLeitung des Bereichs E-Commerce / Digital / Omnichannel
1 year and 7 months, Mar 2013 - Sep 2014
Founder
GLAMLOOP
Gründer und Geschäftsführer (CEO), Fokus auf Produkt (Web und Mobile), Marketing und Business Intelligence
Unterrichtung der Vorlesung "Grundlagen des E-Business und von Social Media" als Gastdozentin. 2002 gegründet, leistet die SRH Hochschule Berlin als erste Anbieterin von Bachelorstudiengängen im Berliner Raum Pionierarbeit. Heute bietet sie circa 1000 Studierenden in 21 Studiengängen deutsch-und englischsprachige Bachelor-, Master- und MBA-Programme mit verschiedenen wirtschaftswissenschaftlichen Schwerpunkten an.
10 months, Oct 2011 - Jul 2012
Founder & CEO
Glossybox Australia (Beauty Trend Australia Pty Ltd)
Defined strategy and framework to successfully launch Australian subsidiary. Full P&L responsibility for creating business plan and growth strategy, defining offerings and delivery models, establishing partnerships, driving subscribers through online marketing and social media channels, and building operating infrastructure. Recruited, hired, and trained 14 employees. Built sales, marketing, operations, and customer care teams whilst setting up the local website, negotiating contracts...
2 years and 4 months, Apr 2010 - Jul 2012
Business Development
Rocket Internet GmbH
Project based on Rocket Internet ventures: Groupon Germany, Autoda, Groupon Australia, Glossybox Australia, The Iconic
10 months, Jan 2011 - Oct 2011
Co-Founder & Managing Director
GROUPON Australia
Developed vision, mission and goals, identifying profitability and revenue opportunities whilst defining critical objectives and success factors. Established legal framework, leased office, recruited staff, and launched local website within 1st month. Devised and deployed aggressive online and offline marketing and PR initiative. Presided over sales, finance, deal planning, and marketing (performance based and local partnerships). Evaluated incoming deals and negotiated win-win agreements...
Recruited to structure and launch After Sales Department, skilfully coordinating Partner Management and Voucher Redemption Teams. Implemented and analysed performance metrics, P&Ls, and high level ‘dashboard’ results; continuously devising financial and operational strategies to optimise sales and revenue growth including online marketing cooperations. Set up reporting templates and internal communication systems. Forged and cultivated productive relationships with merchant partners...
1 year and 8 months, Dec 2008 - Jul 2010
Geschäftsführende Gesellschafterin
saftfabrik youmixit gmbh
Conceptualised, co-founded, and directed start-up venture targeting B2B and B2C markets throughout Germany. Conducted competitive market research; established clear objectives and practical action plans. Fostered innovation and risk taking, built team, and established relationships with vendors and partners. Created website concept, brand and logo. Developed recipes, sourced bottle manufacturers, and set up office, production, and operations. Assured growth through direct sales and online marketing...
11 months, Jan 2008 - Nov 2008
Product Manager B2C
sprd.net AG
Managed the B2C unit regarding website structure, usibility, traffic and conversion including tools like A/B testing, website security and online marketing.
1 year, Jan 2007 - Dec 2007
Business Development Manager
Zanox.de AG
Managed the setup of new subsidiaries in other countries including legal work, coordination with team and IT to assure a quick launch and integration of acquired companies. Managed the M&A process of finding and evaluating potential new acquisitions. Managed a project to find new business ideas based on the zanox technology including writing the business plan, defining revenue channels and assessing technical feasibility with IT.
2 years and 3 months, Oct 2004 - Dec 2006
Stellv. Leiter E-Commerce
Air Berlin
The e-Commerce department grew from two to 20 employees, including the integration of an own front-end development team designated to the e-commerce department. Managed online marketing including the newsletter, campaigns, affiliate marketing and display marketing (mostly by managing the agencies) and improvements in the booking process to increase conversion. Managed internal marketing projects (eg. the advent calendar tool), marketing partnerships (eg. voucher promotions with external partners)...
4 months, Nov 2001 - Feb 2002
Studentische Beratung
PSIPENTA GmbH
1 year and 2 months, Nov 2000 - Dec 2001
Studentische Aushilfskraft Projektsteuerung
Ingenieurbüro BUNG Berlin
4 months, Nov 2000 - Feb 2001
Studentische Beratung
Questico AG
4 months, Jul 2000 - Oct 2000
Project Office
E.C.I EuroClubInternational Vianen
3 months, Apr 2000 - Jun 2000
Marketing
BMW Niederlassung Frankfurt
Educational background for Alexandra Zanders
3 years and 11 months, Oct 2000 - Aug 2004
BWL
Humboldt Universität zu Berlin
Internationales Management Marketing E-Commerce
1 year and 6 months, Oct 1998 - Mar 2000
BWL
Johann Wolfgang Goethe-Universität Frankfurt/Main,
Grundstudium
Languages
German
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English
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French
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Romanian
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