Alexandre MATHIEU

- Built a commercial team to strengthen business partnerships with key distributors - Implemented a commercial strategy, including KPIs and dashboards, to drive brand development and sales growth. Since April 2023, Wüsthof has returned to growth and profitability - Expanded distribution in key markets—including China and India—to align with a premium and growth-business model - Achieved a turnaround in sales performance with net sales increasing by +14 points in FY 2023 and closing FY 2024 above +15% growth

· Leading on strategy to steer commercial transformation across the > €250M T/O region, achieving operating profit. Owning commercial activity across this high-growth business · OPEX and CAPEX responsibility across shop in shop concepts. · Supported and coached country teams in the rapid expansion of 110+ shop in shop launches across key markets · Transformed the CRM capabilities through surveying with IT best practices across main markets · Defined global reporting strategic alliances and KPI planning

As part of the European Sales Leading Teams, defining commercial & marketing strategies to win shares in the markets as well as ensuring full understanding & implementation by the teams Full P&L management and all business drivers, Day to day operational management, working with General Management, Marketing, Finance and Supply teams. Building annual budget and Mid Term Plan including investment and all resources.

Articulate strategies and lead people engagement to reach company's objectives & vision (8 team members) Full P&L responsibility at country level Negotiation of strategic partnerships and long-term agreements with international accounts Development of operational marketing (trade marketing, PR, category management, merchandising) Inspire, engage and motivate multi-cultural teams (recruiting, talent managing, coaching)

Brands : Burberry, Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez & Elie Saab Scope : Gebr Heinemann - Development of Sales, Profits and Market Share of our brands portfolio - Integration of Burberry in the scope of distribution. - Implementation of new boards for business follow up and analyze (P&L by airports, Sell in forecasting tool, Monthly Sell Out reporting)

Scope : Marionnaud (AS Watson Group) - Negotiation & follow-up of trade agreements and trade plans. Restructuration of the distribution to optimize and elevate the quality of the brand in store (35 doors being closed, 9% of the distribution) Main Results: Increase market share (+0.5 pt) & exceed budget 2 years in a row.

Scope : East of France - Management of a commercial team composed of Sales Representatives and Beauty Consultants (20 crews). - Management of the team: Sales Force coaching (training on business analyses, negotiation, persuasive selling), sharing the performances and building action plans with the regional contacts of our retailers, deployment of Guerlain strategy and objectives to the commercial teams. Main Results: 1st team in 2010 (+0.2 pt of Market Share).

Brands : Estée Lauder, Aramis & Tom Ford Scope : Sephora & Nocibe - Negotiation & follow-up of trade agreements and trade plans. Implementation and follow-up of a partnership agreement at Sephora Main Results: Growth above retailer’s performances in both chains (Sephora = +8% in 2008 & +5% in 2009 / Nocibe = +7% in 2008 & +2% in 2009)

Brands : Gucci, Escada, Valentino 4P strategy design from long term vision to short term execution - Coordination and development of go-to-market strategies - Lead of promotional investment mix’s strategic, budget planning and promotional performance. - Coordinate with KAM to build up best ROI promotions in store Main Results in 2007: Escada = +29%, Gucci = +15%

Brands : Boss, Lacoste, Patou Scope : France - Planning, coordination, and supervision of all business tools related to business development, sales analysis and team follow up - Implementation of new Visit Reports, Sales Force performance scorecards, Sell In & Sell out Dashboards for P&G in France - After acquisition of Cosmopolitan Cosmetics, Key contributor in building & deploying a centralized Visit Report for Europe

Brands : Hugo Boss, Lacoste, Jean Patou Scope : Paris & eastern area - Develop sales & market share within the N°1 area for P&G - In charge of managing Sales In & Out, negotiations within a scope of retailers including Sephora & Marionnaud Champs Elysées Flagships stores (2 biggest perfumeries in France). Ensure good implementation and respect of national agreements in store. - Management of 6 Beauty Consultants in our department stores (Galeries Lafayette, Printemps and BHV).

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