Alexey Makhinko

Basic

is working from home. 🏡

Thornhill, Canada

Skills

• driving projects from concept to final production including quoting and pre production • brand
identity
packaging and corporate communication design • promotional design including state of the art calendars
websites
and print ads • promotional activities planning according to a marketing plan and strategy • art direction and design of magazines and its websites • arranging production contracts with printers and agencies • managing of the creative team • display design and prototype modeling for trade shows and exhibitions • making artwork press-ready appropriately for various production methods • preparing items for photo shoots
photography • identification of current and future market trends

Timeline

Professional experience for Alexey Makhinko

  • Current 12 years and 7 months, since May 2009

    Graphic Designer

    Toys"R"Us Canada

    Brainstorm and design in-store POP signage, magazine ads, catalogues, print and online flyers, and corporate communications. Standardize style of all visual elements to keep the brand message consistent across print and online media. Organize and implement a design revision procedure of a weekly flyer in order to streamline its style and appearance. Work in team on a new store’s brand look and design development. Analyze visual communications of other retailers.

  • Current 14 years and 11 months, since Jan 2007

    Partner | Creative & Marketing

    Altan Design

    Development and design of corporate identity, advertising design, FMCG packaging design, POP displays, and promotional materials. Branding. Project management, cost estimation, print production supervision and resource management.

  • 2 years and 6 months, Jul 2006 - Dec 2008

    Graphic Designer

    CARLTON CARDS Ltd.

    Brainstorm, analyze and conceive original ideas for product promotional campaigns including in store signage, web splash ads, newsletters, and coupons. Using the marketing strategy, as a guide create promotional print ads for magazines such as Lou Lou, Flare, Chatelaine, House & Home and Canadian Living to support corporate key message. Design highly effective POP signage and promotional materials for National and Regional retail chains such as Wal-Mart, Toys‘R’Us, Shoppers Drug Mart and Zellers.

  • 2 years and 8 months, Dec 2003 - Jul 2006

    Graphic Designer

    ARTECH IMAGES Inc.

    OVERVIEW: One of the leading B 2 B packaging graphics and pre press solution providers in Ontario. DUTIES: Develop and implement highly competitive package and label designs. Apply colour correction and pre press techniques to achieve better quality output. Completed assignments in a timely and efficient fashion, resulting in high customer satisfaction.

  • 3 years and 3 months, Feb 2000 - Apr 2003

    Art Director / Creative Department Manager

    BIOSTAR GROUP Inc.

    OVERVIEW: A full-service advertising and marketing communications department of one of the leading providers of food ingredients and services with both B 2 B and B 2 C clients. DUTIES: Worked directly with Executives in strategizing and conceptualizing the visual approach for advertising and corporate communications campaigns. Worked in all media including print, Web, direct mail, tradeshows, and collateral. The role expanded in time to encompass the art direction on key company accounts.

  • 2 years and 8 months, Jul 1997 - Feb 2000

    Sr. Graphic Designer

    BIOSTAR PACKPRINT Ltd.

    OVERVIEW: One of the leading flexible packaging producers in Northwest Russia. DUTIES: Designed various types of packaging. Created corporate logo, promotional graphics and advertising. Supported the sales team in presenting graphic concepts and building strong client relationship.

  • 1 year and 5 months, Feb 1996 - Jun 1997

    Graphic Designer

    BLUE PAGES of RUSSIA Ltd.

    OVERVIEW: Media Corporation (annual almanac-directory, monthly magazine and TV talk show). DUTIES: Designed layout of the annual almanac and the magazine. Designed the visual look of stage room for a popular television talk show “PIONEER”. Created the logotype and promo materials.

Educational background for Alexey Makhinko

  • 3 years and 7 months, Sep 2005 - Mar 2009

    Marketing

    UNIVERSITY OF TORONTO SCHOOL OF CONTINUING STUDIES

    Courses: Semiotics of Advertising / Basic Marketing / Strategies for a Web Presence / Strategic Selling and CRM / Essentials of Competitive Intelligence / International Marketing / Marketing Essentials & Media Campaigns for Business

  • 4 months, Sep 2002 - Dec 2002

    advertising & marketing

    BUSINESS DEVELOPMENT SCHOOL, St. Petersburg

  • 5 years, Jun 1988 - May 1993

    Industrial Design

    COLLEGE OF APPLIED ARTS & DESIGN, Kiev

    Graduated with Honours Diploma project was awarded 1st place by Association of Designers of Ukraine

Languages

  • English

    Fluent

  • Russian

    First language

Interests

product design
marketing
semiotics of advertising
fine art
photography
traditional crafts

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