Alexey Makhinko

Development and design of corporate identity, advertising design, FMCG packaging design, POP displays, and promotional materials. Branding. Project management, cost estimation, print production supervision and resource management.

Brainstorm and design in-store POP signage, magazine ads, catalogues, print and online flyers, and corporate communications. Standardize style of all visual elements to keep the brand message consistent across print and online media. Organize and implement a design revision procedure of a weekly flyer in order to streamline its style and appearance. Work in team on a new store’s brand look and design development. Analyze visual communications of other retailers.

Brainstorm, analyze and conceive original ideas for product promotional campaigns including in store signage, web splash ads, newsletters, and coupons. Using the marketing strategy, as a guide create promotional print ads for magazines such as Lou Lou, Flare, Chatelaine, House & Home and Canadian Living to support corporate key message. Design highly effective POP signage and promotional materials for National and Regional retail chains such as Wal-Mart, Toys‘R’Us, Shoppers Drug Mart and Zellers.

OVERVIEW: One of the leading B 2 B packaging graphics and pre press solution providers in Ontario. DUTIES: Develop and implement highly competitive package and label designs. Apply colour correction and pre press techniques to achieve better quality output. Completed assignments in a timely and efficient fashion, resulting in high customer satisfaction.

OVERVIEW: A full-service advertising and marketing communications department of one of the leading providers of food ingredients and services with both B 2 B and B 2 C clients. DUTIES: Worked directly with Executives in strategizing and conceptualizing the visual approach for advertising and corporate communications campaigns. Worked in all media including print, Web, direct mail, tradeshows, and collateral. The role expanded in time to encompass the art direction on key company accounts.

OVERVIEW: One of the leading flexible packaging producers in Northwest Russia. DUTIES: Designed various types of packaging. Created corporate logo, promotional graphics and advertising. Supported the sales team in presenting graphic concepts and building strong client relationship.

OVERVIEW: Media Corporation (annual almanac-directory, monthly magazine and TV talk show). DUTIES: Designed layout of the annual almanac and the magazine. Designed the visual look of stage room for a popular television talk show “PIONEER”. Created the logotype and promo materials.

Courses: Semiotics of Advertising / Basic Marketing / Strategies for a Web Presence / Strategic Selling and CRM / Essentials of Competitive Intelligence / International Marketing / Marketing Essentials & Media Campaigns for Business

Graduated with Honours Diploma project was awarded 1st place by Association of Designers of Ukraine