Alvaro García del Moral Deya

- Design of internationalization Business Plan, sales strategy and action plan. - Key Account Manager for the biggest companies in the European Market. - Oversee of the German Market. - Introduction of the new GSR - GSM Smart Router® a device to connect the whole elevator with a single SIM Card and development of taylor-made projects for clients.

A leading company in the M2M communication sector for elevators. I'm in charge of introducing Advertisim in international markets, a digital screen designed for lifts with Internet connectivity to manage thousands of multimedia communications on remote. - Designing a business strategy, adapting products, services and procedures to local standards. - Searching for strategic local partners to broaden our distribution channels. - Presenting the product to the main companies in the market.

Creation of a Communication and Marketing Plan for the club, including a social media strategy and a plan of activities to build loyalty among its members.

Trade Marketing strategies for leading retailers in the German market, such as product placement, brand presence and consumer communication. Product Management for a range of products that add up to +70M €. Category Management, market research, forecasting, introduction and relaunch of products, budget planning and controlling Development of trade and consumer marketing strategies with ON and OFF promotions and social media management. In charge of the brands presence at the POS

Online strategies and social media campaigns Branding, developing corporate identities, positioning, media planning and creating communication and promotional strategies New Business and managing client accounts in industries such as FMCG companies, Mercadona supplier, Air Nostrum, shopping centres, Bancaja, Terra Mítica, fairs, construction, restaurants

Development and implementation of the new corporate identity Design and execution of strategies for the national market Responsible for the development and its international implementation of communication and coordination systems for the marketing department In charge of all the in-house materials for the European market hotels

Brand Management, Financial Analysis, Managing Service Businesses Exchange Program at Melbourne Business School

Strategic Leadership, International Expansion, International Marketing GPA 3.67/4.00

B2B and B2C Promotion Projects, Sales Management, Consumer Analysis Seminars: “Advertising on the Web”, “Promotion Communication”