Amanada Martin

Within four months was promoted to lead Landor Mexico’s largest client account, PepsiCo. As leader of the account, achieved a 30% increase in business revenue in 2007. Responsible for managing client relations, guiding a multifunctional team, and leading strategic branding and marketing projects. Led Latin American PepsiCo and Citi accounts for Landor global network. Clients: Pepsi, Gamesa, Quaker, Sonric´s, Sabritas, Frito Lay Guatemala, Citi/Banamex

Directed all strategic research work as team insights and marketing expert. Responsible for managing and growing client business based on new project ideas and strategic brand and research consulting. Conducted workshops on marketing strategy, innovation and insights. Led an international marketing consulting project in Mexico. Clients: Frito-Lay, including Doritos, Lay’s, Cheetos, Ruffles, Grandma’s cookies, SunChips, and Innovation teams; Papyrus, Medtronic, Barclay’s, Citi, AAA, Tree Top, Dole, Brocade

Lead planner on a variety of current and new business accounts. Responsible for strategic planning and brand development, consumer research, and developing integrated marketing communications plans. Created four instant-access online consumer research panels with over 3,500 respondents, saving the company over US$20,000. Clients: Nestlé Purina, Red Wing/Vasque, Polaris, IDEXX Laboratories, Novartis, Jazzercise, Turkish Tourist Office, Minnesota Tourism Office, Minnesota Literacy Council

Spanish, Communications, Social Sciences, Economics, Marketing