Anatoly Parinov

Development and coordination of the company’s marketing plan. Creation of the brand promotion strategy. Analysis of sales trends, recommendations for optimization of the assortment. Development of the trade activities’ business strategy in regional and federal trading networks. Development of growth strategy for the key categories. Evaluation of the launch perspectives of new products. Product line segmentation, development and launch of the product strategy.

Organization of promotional events to attract the target audience. Realization of more than 100 promo activities jointly with business partners. Organization of promotional events to attract the target audience. Development and implementation of a brand book for the company. Development of sales strategy, sales offers. Analysis of sales results, development of business processes to increase efficiency of the sales department. Sales of the company's services

Planning of marketing strategy. Development of advertising promotion. Providing marketing support to more than 2500 B2B clients. Development and organization of PR and advertising campaigns. Recruiting and building a new department of active sales. Creation of own franchise of brand SAPUN . Budget setting including measurement and return on investment. Managing the marketing department with more than 10 subordinates.

Creation of corporate identity for the clients, including a trademark, web-site, presentation and other materials. Development of a company’s image strategy for the market, PR. Marketing consulting and audit. Business planning, SWOT analysis. Optimization of business processes. Planning cross-marketing events for clients. Identifying target groups, attraction of new customers.

Postgraduate education in ECONOMICS AND BUSINESS