Anca Tanasescu

Brand strategy: positioning, naming, visual identity. Creative services - ATL & BTL Integrated Communication Campaigns - TV/ Radio spots, print ads, OOH etc POSM including expo and in store displays design Web design Brand activation: events, consumer promotions, launches etc

Plan and coordinate the communication campaigns for the assigned titles (launched on DVD) as well as for the umbrella campaigns.  Manage the relationship with the majors (Sony Pictures/ Columbia Tristar Home Entertainment, BBC, European independent studios)  Manage the marketing budgets  Negotiate the costs with the marketing materials & relative services suppliers  Initiate and negotiate partnerships with brands associated to new released titles  Monitor competition, visits in the market.  PR tasks,

Multinational clients account handling - P&G (brand Ariel), Holcim.  Coordinate local offices of the agency in Balkans (Bulgaria, Serbia, Montenegro, Bosnia & Herzegovina, Macedonia, Moldova, Albania & Kosovo) and report to the regional office on P&G (Ariel) projects in the territory.  Manage and coordinate ATL communication projects with the help of the other departments (creation, DTP, production) and of the related services suppliers (3D, graphics, photo etc).  Manage the advertising budgets, issue co

Assigned clients: Piraeus Bank, Johnson Wax, KLM, Samsung & new business accounts.  Media reports with the help of specific software (Alfacont MediaWatch, InfoSys, Masor, TGI).  Competitive analysis on the specific market  Monitor media campaigns  Bi-monthly newsletter on media issues for agency’s employees, current and potential clients.  Create and update a database with the Romanian advertising agency and their clients.  Update the agency’s database with market data for different Romanian markets