Andreas Enderlin

CGS Management (CGS) is an independent partnership that has specialized in the building of industrial groups of companies. CGS forms leading, technology-oriented groups of three to five companies with the aim of substantial value creation.

Current assignment is related to a software company which is active in the field of Data Analytics and Big Data (e.g. data mining, data spidering), Benchmarking & Business Analytics and delivery of complex data management interfaces.

Managed Profit & Loss (P&L) of $XYM USD for two key divisions of 3M Alpine, a regional company of 3M Corporation with worldwide sales of $30B USD and 84’000 employees. Led the activities of a team of marketing, sales and technical professionals in remote leadership. Developed and implemented marketing and sales strategy, managing distribution and direct customers within complex BtB markets.

· Recorded 15% sales growth for a net margin improvement of 3% in 2 years. · Redirected the business model from being product-oriented to a solution sales approach. · Improved operational excellence by installing a channel partner concept with differentiated service levels. · Successfully entered the new pavement market, with additional sales of $200K USD. · Analysed the renewable energy market and pre-positioned the business with clear strategic priorities. · Tackled the new 3M Governmental market

· Led the development of global sales process standards, such as customer segmentation and sales management. · Analysed existing e-Commerce activities and started an improvement initiative. · Defined the roles and responsibilities for a global pricing initiative and led the pilot implementation project. · Introduced and implemented a regional sales excellence program for U.S. subsidiary.

· Led financial project evaluation for a major security project in Dubai. · Conducted risk management and opportunity assessment for a restructuring project in Chile. · Assisted in the analysis of Selling, General & Administrative (SG&A) costs in Dubai.

Project Leader Marketing & Sales: Enhanced the marketing and sales capabilities of the regional companies and corporate headquarters. Advanced marketing and sales best practices and increased buy in of the Marketing & Sales Excellence Program within the global organization. Project Manager Growth@SBT: Led the growth program in 3 major regions for the company’s $6B SBT division. Supported the development of a comprehensive Marketing & Sales Excellence program encompassing handbooks and an assessment

· Evaluated channel strategy and introduced a go-to-market approach for the A&D Group’s turnaround project. · Analysed market segments for the water and healthcare industry. · Assessed the business benefits and implications of Radio Frequency Identification Device (RFID) technology and delivered recommendations to key executives.

The curriculum of the new INSEAD executive education programme, M&As and Corporate Strategy, has been designed by INSEAD faculty based on their most recent research and teaching innovations.