Andreas Franz

CEO of côte&ciel leading the organisation into the digital future. Development and implementation of the future strategy, driving the innovation product design and customer experience across retail and digital touch-points.

Direct the company in keeping with the vision outlined for the company. Partner with high-level officers in the supervisory board to grow the company, strengthen it and ensure its sustainability and profitability. Represent the company as required, including attendance of important functions, industry events and public meetings. Work closely with the CFO to prepare annual budgets, complete risk analysis on potential investments, and advise the Supervisory Board with regard to investment risk and return.

As a senior director of business development DTC, I am accountable for improving the market position of company by effective implementation of marketplace strategy for channels, including Retail, eCom, franchise and concession. To enhance problem-solving and decision-making for product association rules, customer segmentation analysis and product propensity forecast, I have closely analysed all internal and external company data.

In this role, I was responsible for providing required support and assistance to DTC leaders, further attaining profitability and growth objectives related to Retail and ecom sectors. I have been instrumental in managing activities related to cross-brand Conquering Conversion initiative and its 20 dedicated subprojects which increased conversion rate and maximised comparable growth in crucial market condition.

As a director of retail Napapijri, I was tasked with streamlining all the business processes through integrating retail and franchise business (over 200 stores) into the Napapijri brand organisation, which further maximised profitability. Through effective restructuring and realignment of all processes, operations and organisation framework of the franchise business, I have successfully expanded business and opened over 30 stores in a year.

During my employment with the Team Retail Excellence, I have served as a freelance consultant for various clients and provided consultancy services to develop corporate growth of consumer goods and retail business, for clients as mentioned below; Otto Group / bonprix, Hamburg, Germany VF International SAGL, Lugano, Switzerland Puma, Herzogenaurach, Germany Change Capital Partners, London, Great Britain

As a Business and Project Development Director, I undertook responsibility of conducting feasibility studies and financial analysis to determine new shopping centre opportunities in Russia and Austria. I have designed a branch layout and tenant mix for a shopping centre initiative in St Petersburg, including integrated hotel and sports club with a high investment.

During my employment in this company, I was tasked with the designing and implementing an effective retail strategy to position an apparel retailer targeting the low-price market segment of women/men fashion. I have developed and implemented a new product line concept with monthly cycles for an apparel retailer. Through restructuring and remodelling the multi-channel supply chain management strategy for a fashion retailer.

As a Divisional Vice President Category Management & Sales Support, I was accountable for establishing category management as a cross-link function between sales and product development. I have success in improving retail performance and comparable growth by 10%/sqm. By conducting sports events, performing product testing and establishing local communities and regional sales promotion, I have increased maximum number of clients.

As a Vice President – Marketing, I was actively involved in strategic planning, budget management (€2.1M), concept development and performance review of all marketing and PR activities. For strategic positioning the company and identifying lucrative business opportunities, I have developed a strong network of analysts and technology partner.

In this role, I was accountable for managing and developing an effective European marketing strategy for new businesses. I have hands-on experience in conducting customer, market and industry analysis to determine and develop specific action plan for each target industry. Providing support to industry groups start-ups, oil industry and shipping trade was my main role in the company.

During employment with Bonprix, I undertook responsibility of supervising all strategic issues in developing and planning new market (e.g. US market entry) and new product lines. I have developed and built strategic alliances with suppliers while managing all supply chain management projects.

In this role, I acted as an in-charge of the process redesigning and change management in B2B and B2C markets for the Consumer Goods Industry Practice. I have successfully led various projects with the focus on sales, logistics, finance, controlling and internal communication issues.

General Management, Marketing, Finance

Marketing, Human Ressource Management, Organizational Behavior

Organisationslehre, Management, Personalwesen, Marketing