Andrew Senko

MIP is one of the top-5 private universities in Russia (RAEX). Achievements: 1/ Managed $30K+ brandformance-marketing campaign for brand awareness project. Provided 9K+ online registrations (103% KPI) and 8M+ users reach. 2/ After Meta Ads and Google Ads (most of paid customer acquisition) left the local market, I completely re-established performance marketing strategy. Planned, launched and managed $250K+ 6-months brandformance-marketing campaign. Result: 15% MQL KPI overachievement.

GTK Leasing is a group of companies focused on car leasing for individuals and businesses. With over 12 years in the market, the company group has a fleet of 1300+ cars and a RUR 3Bl+ clients portfolio. Achievements: 1/ Implemented HADI cycle for marketing hypotheses testing — X2 Meta Ads ROI growth. 2/ Optimized Tik Tok Ads campaigns and website pixel — 25% CPL decrease. 3/ Re-established the business process of ad accounts replenishment — eliminated campaigns overall performance decrease.

EX-TECH was a professional car repair and maintenance service that has been in operation since 2008 till 2022. Achievements: 1/ Streamlined the process of content production for the service's Instagram profile. Posted 500+ content units, launched Instagram Ads — X3 ER% (Engagement Rate) increase, 750+ followers monthly growth. 2/ Proactively updated website content (price list, video reviews) — >X2 website CVR (Conversion Rate) increase.