Aneliya Filatova

- Project manager, product owner role for a BI initiative: definition of KPI system based on the database structure, dashboard design, system roll-out in 14 markets, online and offline end-user training for BI tool (Qlik Sense) - Organization of 4 separate user experience studies - Creation of a survey, tooling setup and data analysis for a product satisfaction survey, developed recommendations led to creation of the most performing product within the catalogue

- Development of a promotional material for the main product line - Establishment of a quality assessment for marketing material production

- Development of a product structure based on customer journey mapping - Evaluation of companies for strategic partnerships in a course of digitalization project - Analysis of the major lines of business via performance indicators

- Analysis of the user-flow processes for an improved online experience - Definition of goals and metrics for tracking of online user journey

- Development of a multi-channel, cross-regional advertising campaign - Establishment a cooperation with advertising platforms - Creation of the social media advertising strategy

- Promotion of an e-commerce website via social media channels - Online content management and influencer marketing campaign

- Promotion of the Double Master Program “Public management in Russia and Germany" - Development of advertising material for geographical regions: Russia, Germany

- Analysis of competitive landscape for product development

(scholarship holder of ISUC organization) Development of market entry strategy, product placement and alternative applications for innovative product, based on analysis of customer insight

Major: Technology and Innovation management, Consumer behavior Minor: Entrepreneurship and Business venturing Master Thesis: User Knowledge. Users as a Distinct Source of Innovation