Anna Lapshina
Werdegang
Berufserfahrung von Anna Lapshina
- 3 Jahre und 1 Monat, Jan. 2016 - Jan. 2019
Deputy CMO, PR director
Playkey, the cloud gaming platform
Building the system of advertising and PR communications from the ground up, building the communication strategy for the ICO campaign as well as the product launch while expanding the markets.
- 11 Monate, März 2015 - Jan. 2016
The Head of Marketing
Tele2
As a result of my work as a head of marketing (including ATL and BTL activities) on launching a new brand and detaching from competitors in new territories, high results were achieved for key established marketing KPIs: PLP, QP, CP, Brand Awareness, GI and subscribers loyalty increase.
- 1 Jahr und 10 Monate, Juni 2013 - März 2015
The Head of PR and media
OAO Rostelecom
Within the work with the system of online and offline communications of the company - contributed to the integration into the local GR and the business community of the new head of the branch - built a system of media-cooperation with bloggers and the social network's community - organized a federal press tour for the largest fiber optic manufacturing partner-plant
- 10 Monate, Jan. 2012 - Okt. 2012
Marketing department Senior inspector
Sberbank
Succeeded in PR, GR and marketing (both ATL and BTL lines for over 400 offices) and exhibitions activity area. Implemented federal re-branding in Western-Ural branch Contributed to LEAN-technology implementation
Ausbildung von Anna Lapshina
- 2 Monate, Okt. 2014 - Nov. 2014
Public Relations, Internationale
Institut Europeen d'Enseignment des Relations Publiques (IEERP)
Strategies et innovations en communication internationale et relations publiques(PR-Strategy and innovations within international communications and PR )
- 1 Jahr und 11 Monate, Sep. 2013 - Juli 2015
Project Management Competency Development
National Research University – Higher School of Economics
Strategic management. Project management
- 1 Jahr und 11 Monate, Sep. 2009 - Juli 2011
Language interpretation
Perm National Research Polytechnical University
Interpreter in a communication field
- 4 Jahre und 11 Monate, Sep. 2006 - Juli 2011
Public Relations
Perm State Technical University (PSTU)
Public Relations, and Communications
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Deutsch
Gut
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